Ask the Doctor
by Walt Gorman
Q. Why should I spend time and money to get certified? Who knows the difference anyway?
That is a good question and I have a good answer for you. This week I had a long conversation with the executive in charge of glass claims for a large insurance carrier. He deals with three glass networks, but his ratio of repairs to replacements is only 30 percent. He feels that while he can hold them responsible for good installations, he has no way of knowing the degree of expertise that many repair technicians that he would have to deal with have.
I informed him that the NWRA and NGA, together, have developed a program for testing and certifying windshield repair technicians, and that he can now specify that only certified repair technicians are to work on his insuredsí vehicles.
Most consumers prefer to deal with someone who is certified in his profession. You probably seek out a board-certified physician, a certified public accountant or a certified financial planner when you have a problem in their respective fields. Being certified will give you an edge with insurance carriers and other prospective customers. Donít forget to feature it in your advertising. It will make you stand out from the crowd.
Walt Gorman is the owner and founder of A-1 Windshield Repair in Seekonk, Mass. He also runs a training school for windshield repair technicians.
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