the latest in safety
AGRSS® Marketing Committee Continues Insurance Education
The Auto Glass Replacement Safety Standards (AGRSS) Council Inc. Marketing
Committee has completed the first major phase of the mailing of the recently
launched validation video to insurers across the United States.
“The first phase is done,” says marketing committee chair Nik Frye. “We
targeted the top 150 companies first, and we’re working on Phase 2 now.
We’re hoping eventually to reach all the insurers.”
The video features insurance agent Jon Fransway, who lost his sister Jeanne
in 1999 due to an improper windshield installation. Fransway also was
featured in the 2000 20/20 expose on improper windshield installations.
In the video, he explains why he believes insurers should refer their
customers to AGRSS-Registered companies and how crucial a safe auto glass
installation is to a vehicle’s occupants.
“The biggest thing we
wanted to accomplish is to get the message in the hands of the decision-makers.”
—Nik Frye, AGRSS Marketing Committee
The marketing committee has emailed a number of links to the video to
insurance agents, and by this method is able to track who has opened the
link and has viewed the video, according to Frye.
“The biggest thing we wanted to accomplish is to get the message in the
hands of the decision-makers,” he says, adding that more than 1,000 copies
of the video have been distributed to date.
“Every AGRSS-registered company has received a free copy and beyond that
many have come back and purchased additional copies,” says Frye. “The
great thing about that is the CDs are only $1. It’s very affordable and
a great way to spread the message.”
The marketing committee also has plans for a consumer education video,
with production likely to begin early next year.
“We’re currently formulating our strategy as to the message of the video,”
AGRSS®-Registered Shops Get Linked Up
The Auto Glass Replacement Safety Standards (AGRSS) Council Inc. is in
the process of linking all AGRSS-registered companies’ names with their
websites on the listings on www.agrss.org
and its sister consumer site, www.safewindshields.org.
“We wanted to make sure that consumers can get as much information quickly
as possible about registered companies when they’re looking for a shop,”
says AGRSS Council president Debra Levy. “This way, potential customers
are just a click away from registered companies’ sites when they visit
She adds, “This is just one of the many values that being AGRSS-registered
The AGRSS Council is encouraging all AGRSS-registered companies to visit
to make sure the proper websites are included. Changes or additions should
be emailed to firstname.lastname@example.org.
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