Volume 15, Issue 5- September/October 2013
Where Are the Hot Spots? The State of the AGRR Industry
The auto repair and replacement landscape has been volatile over the last few years with the majority of those surveyed describing today’s marketplace as “very challenging.” The survey questions were sent out to AGRR™/glassBYTEs.com™ subscribers.
The bulk of those who responded offer both repair and replacement services and say they have “decreased expenses” to remain competitive. Overwhelmingly, the Internet was identified as the most cost effective means of advertising, bringing in the highest return on investment.
From mobile business trends to diversification, the survey results run the gamut. The questions were broken down into four different categories: business issues, national issues, marketing and mobile, and are marked accordingly in the charts below. Individuals surveyed included owners and managers who subscribe to AGRR magazine and/or receive the glassbytes.com™ daily newsletter.