AAMA and WDMA Release
Annual Industry Study; Report 2010 Residential Rebound
The American Architectural Manufacturers Association (AAMA) and the Window
and Door Manufacturers Association (WDMA) have jointly released the updated
2010/2011 U.S. Industry Statistical Review and Forecast. This report delivers
information on door, window, skylight and curtainwall market trends, for
both residential and commercial construction. Historic data for 2005 through
2010 and forecast data for 2011 through 2014 are also included in the
report. Forecasts are based on projections of construction activity as
of March 2011.
According to the study, the demand for residential windows rebounded in
2010 after four years of decline, particularly in the new construction
market. The Statistical Review and Forecast reports that the demand for
windows in the new housing market increased modestly in 2010, while the
remodeling and replacement market segment showed a more substantial gain
in demand for windows. This was, in part, driven by the federal tax credit
for energy-efficient replacement windows worth 30 percent of the cost
of the windows up to $1,500, according to the study.
Residential skylights experienced similar growth, also driven by the activity
in the remodeling and replacement market. The new construction segment
of the residential skylight market, however, declined from 2009 to 2010.
The positive movement in both new construction starts and the replacement
and remodeling sector in 2010 impacted the residential door market, which
showed increases in demands from 2009 to 2010. However, demand for non-residential
doors continued to decline in 2010, reflecting the slow-down in non-residential
construction activity. Further declines in the non-residential door market
are predicted for 2011.
NAHB Predicts Growth in Use of
Low-E Windows, Other Green Products, by 2015
A recent study by the National Association of Home Builders (NAHB) shows
that while consumer hesitation on home buying is waning, the recent housing
downturn has changed what Americans are looking for in their next home.
The group predicts that by 2015 homes are likely to include a variety
of green features and technology, such as low-E windows. Sixty-eight percent
of builders surveyed also project that Energy Star® ratings for the
entire house also will become more common.
Builder Straight Talk
• Builders expect homes to average 2,152 square feet in 2015.
• 52 percent of builders expect the living room to be merged with other
spaces in the home by 2015.
• 54 percent of builders say the family room is likely to increase in
size by 2015. y
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