2011 Industry Benchmark
The Dealers Have Spoken
What We All Can Learn to Move Forward
When dealers and distributors participated in DWM magazine’s first-ever
Industry Benchmark Survey, they offered valuable insight that suppliers
can learn from as they build their marketing strategies for the coming
year. First, while R-5 windows comprise a small percent of their business
currently, they do forecast strong growth in 2012. Another positive is
that many see slow but steady economic growth. On the down side, many
dealers say they have had to cut prices in order to compete. We asked
two groups of questions to our respondents: marketing and economic. Find
out what they had to say on both of these important topics. Thanks to
all who participated.
By the Numbers
86 % of respondents sell both doors and windows.
56% sell mouldings
53 % sell millwork
28 % say 70-100 percent of their business comes from remodeling
28% say 50-69 percent of their business comes from new construction.
had to reduce our mark-ups to remain competitive."
Business and Economics
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No reproduction of any type without expressed written permission.