Volume 42, Issue 11 - November 2007
NSG Adopts Pilkington Brand for Flat Glass
Following a review of its branding strategy, Nippon Sheet Glass (NSG) Group in Japan has decided to adopt the “Pilkington” brand for its global flat glass business.
“In the new NSG Group, flat glass now accounts for around 85 percent of our global operations, with manufacturing in 27 countries worldwide and sales in over 130,” says NSG chairperson Yozo Izuhara.
“We aim to present a single face to all our customers in both building products and automotive—and that means adopting a single global brand for all our markets in those sectors.”
Izuhara continues, “Since the acquisition in June 2006, we have made good progress in integrating our businesses. In parallel, we conducted a major review of our branding. Research showed that the ‘Pilkington’ brand has very good recognition worldwide and a high reputation for innovative products and good customer service. “To ensure that this commercial advantage is fully exploited globally, NSG has taken the decision to use the ‘Pilkington’ brand for all of the Group’s Flat Glass operations. Ownership of the Pilkington brand was an important element of our acquisition strategy and we intend to make effective use of it.”
A new logo also has been adopted at the executive level. The new logo of the NSG Group will also be used for the Specialty Glass business. The name “NSG Group” will be used to describe the company at the group level, as well as by the company’s information technology and glass fiber businesses where the NSG name is well established. The changes to the logo come following a study undertaken for the NSG board by Wolff Olins/Hakuhodo, which included a survey of global brand awareness in the glass industry.
“As a supplier of Pilkington fire-rated glass products, including Pilkington Pyrostop, as well as Pilkington Profilit channel glass, TGP supports efforts to further enhance the use of the Pilkington brand name in the architectural glass industry,” commented Devin Bowman, national sales manager of Technical Glass Products in Kirkland, Wash. www.pilkington.com
PPG Sells Auto Glass Division, Gains Coatings Companies
PPG spokesperson Betsy Bialosky told USGlass magazine that she expected the sale of PPG’s auto glass business to Platinum Equity to be completed before the end of this year. As for personnel changes and possible plans for the company once the sale is complete, Bialosky says the future is up to Platinum Equity.
A week after the divestiture of its auto glass division, the company signed an agreement with ZaCh System S.p.A., the fine chemicals subsidiary of Zambon Company S.p.A. in Milan, Italy, under which PPG would sell its fine chemicals business for approximately $65 million.
In early October, PPG acquired certain assets of Coatings Resource Corporation (CRC), Huntington Beach, Calif. In addition, PPG’s offer to acquire SigmaKalon Group, a worldwide coatings producer, from global private investment firm Bain Capital was accepted. www.ppg.com