Volume 11, Issue 3 - May/June 2007
As you read this issue, you may notice something very familiar. You’ll see an article that is all too similar to an article that ran in the March-April ’07 issue of Window Film on page 14.Unfortunately, I learned a valuable lesson the hard way when writing this article. Sometimes, misinformation is so widespread that if you hear the same so-called fact (which turns out to be false) from a number of people, you start to believe it yourself.
For the article, which focuses on the new federal tax credit program, I asked a number of people from all realms of the industry what drawbacks they saw with the tax credit program. They all echoed one another; they all agreed that the tax credit being based on the cost of their film from their distributor or manufacturer makes the program entirely unappealing.
I included this in the article, thinking it was an important fact; I thought others could learn from it and glean a lesson in how to handle this drawback from those I interviewed. I even read the actual code with that as a backdrop. However, it turns out that this was merely a misinterpretation of the act that was widespread among the industry—and even I fell prey to it.
The text of Section 25C of the Internal Revenue Code offers a federal tax credit for “10 percent of the amount paid or incurred by the taxpayer for qualified energy-efficiency improvements (that is, property described in section 4.01 of this notice) installed during the taxable year.”
Therefore, the amount of the tax credit is based on how much the homeowner pays for the film—and has nothing to do with how much it costs you to purchase film from your manufacturer or distributor.
Please be sure to read the updated and corrected article on page 30 of this issue.
So, what can we all learn from this? No matter how much we study, how much we read and how much our industry grows, misinformation is still going to exist. How can we prevent misinformation like this from spreading in the future?
One thing we can do is attend conferences, such as the International Window Film Conference™ held in Las Vegas at the Cashman Center May 17-19. If you didn’t make it to the conference (or even if you did), please be sure to read Megan Headley’s review of the show.
In addition, with the next issue, you’ll be seeing a new name on this very page. Drew Vass, who has served as assistant editor for Shelter for the past year, one of Window Film’s sister publications, is taking over the editorial duties for Window Film. Drew actually had film installed in his home a couple months ago and contributed an article about his experience to this issue.
In a long-planned move, beginning this month I’ll be working on another of our publications, AGRR, but will still be writing on occasion for Window Film.
In the meantime, though, please write or call Drew and introduce yourself. He’s available by phone at 540/720-5584, ext. 124, and by e-mail at email@example.com.
Penny Stacey is the editor of Window Film magazine.