Wood’s Customer Appreciation Resonates
Customer appreciation goes a long way, but you don’t need
to tell David Wood that. Wood’s company, David Wood Window Tinting of
Jupiter, Fla., focuses on maintaining strong and healthy relationships
with customers and that’s what makes him stand out in the crowd.
“If someone has a problem you do your best to satisfy it. If you do that
you build up a clientele over the years and that’s where all my good work
comes from. Advertising does not generate as many leads as word of mouth
and networking does,” says Wood. “You work hard and make sure you give
the customer a good product and you make sure they are happy when you
Wood, who was referred to Window Film magazine by CPFilms, has been installing
window film since he was a teenager.
“I got started as a kid in high school in the late 70’s doing friends’
cars,” remembers Wood. “I guess the first time I tinted a car it was my
own because I couldn’t afford to go and have someone else tint it. I just
happened to have some skill at it.”
Since opening his own company Wood says the most difficult part has been
finding dependable employees, which is a common issue among window film
businesses. Though his staff size fluctuates, he is happy with what he
has accomplished in Florida. Wood has had opportunities to work on unique
and interesting projects, including the Jupiter lighthouse.
Wood recalls, “I put clear impact film on the lighthouse in Jupiter, Fla.
It wasn’t the easiest project to do. It was 8-mil security film and it
was used both for the ultra-violet protection and the storm protection.”
His work has provided Wood with the taste for bigger projects, too. “I
did a 90,000- square-foot building of glass in Fort Lauderdale, which
sort of led me to realize there is a lot of money in those [types of jobs],”
says Wood. He says he would love the opportunity to do big-ticket projects
like skyscrapers in New York City, but in the meantime he’s happy to see
his company grow in Florida.
“I’d like to see it grow in the commercial industry and also in the decorative
industry. I’m interested in projects where you do signs and designs and
windows in corporate offices,” he says.
In terms of the industry, Wood hopes to see things continue to improve.
“The industry needs to police itself a little better. We get a lot of
people out there saying things that aren’t exactly truthful,” says Wood.
When Wood is not working he enjoys concerts, playing golf, surfing and
cheering on his favorite teams, the Miami Dolphins and Florida Gators,
at sporting events.
Do you know someone who is a star among window film tinters? Then we
want to hear from you with your nominations for “Film Stars.” E-mail your
nominations to Ellen Rogers at email@example.com.
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