By Katie O’Mara
An Old-Fashioned Foot Race
It started innocently enough. I opened the door to show my 1-year-old
yellow lab that there was no one outside (genius, I know). She proceeded
to bolt out the front door and into the rain. She ran down the road and
through numerous yards. The faster I ran, the faster she ran. Promises
of food, treats, walks and various usual tricks failed to catch her attention.
I managed to keep her within my sights and followed her into the woods
behind a random home (cue flashback of a horror movie). This is when I
realized that you cannot outrun your competition by doing the same thing
that your competition is doing. I needed to be smarter. So I began just
slowly walking behind her and she quickly slowed down (she is not as smart
as she may seem).
After being caught in brambles, thorns and sinking my lovely new Sperry’s
into the mud, I picked up a stick nearby and began to wave it around (caveman
style). Lo and behold the puppy’s ears perked up and she came cautiously
towards me. I snatched her collar and we made our trek back through the
woods and to my husband with the waiting car (there were a few choice
words spoken to my pup at this point—feel free to use your imagination).
In the moment I listened to my instincts, which was to do what I know.
My initial thought was that I could catch the speed demon. However, when
something isn’t working for you then you have to change your game plan.
Sometimes trying to use the strategies that come naturally to you and
that you are familiar with, won’t help you. It will just keep you in stride
or a step behind your competition.
In this issue of the magazine you will find plenty of new ideas to help
you set your business apart from the competition. We are taking a look
at different kinds of training—both traditional and non-traditional—to
see how businesses are continuing to educate themselves and their employees
on page 34.
Finding the right fit between a technician and his tools is another huge
factor in determining a company’s success. It could be said that a technician
is only as good as the tools he uses. Find out what some technicians swear
by when it comes to completing a quality film installation on page
Also, back by popular demand, is a new edition of our vehicle wrap pictorial
on page 36. Check out
the new designs being installed across the country and be inspired to
try out new designs or a new add-on service completely.
Finally, I had the pleasure and the honor of traveling to New Orleans
to profile a true survivor. The partners behind GT Tint shared their story
with me about surviving Hurricane Katrina and re-building as a new company
with some major film installations under their belt. Read GT Tint’s inspiring
story on page
So the next time you are in a good old-fashioned foot race, surprise your
competition with something unexpected and the results just might astound
Follow the MS tag at right to view a video report from
New Orleans and GT Tint.
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No reproduction of any type without expressed written permission.