Pumping Up Awareness
In the last issue of Window Film magazine you might recall
reading about a new informational booklet we were preparing to launch.
We’re proud to deliver on our promise to you and invite you to check it
out on our website, www.iwfa.com
in the consumer information section here, www.iwfa.com/ConsumerInfo/IWFAWindowFilmBooklet.aspx.
This booklet is a very powerful new marketing and sales tool we hope
you’ll take advantage of this year. It is a basic primer on window film
and can help educate people who may know nothing about window film at
all—and eliminate misconceptions that consumers may have from past exposure
to first-generation window film.
Our goal with this is to get the public as excited as we are about the
numerous ways that window film delivers on its promises to add immediate
protection and long-term value to properties. It gives readers high-impact
data in a friendly, easy-to-read format. For example, most homeowners
may not realize that window film can be a great alternative to replacing
older windows, without the high cost and intrusion of replacing the windows
themselves. They can realize an impressive ROI in terms of energy savings,
while benefiting from UV protection, glare reduction and safety (i.e.,
holding shattered glass in place).
We’re always scoping out new ways to help you drive your business forward
and support growth within our industry overall. And, we appreciate how
much today’s savvy consumers want to get an objective, product-neutral
and expert resource’s perspective on investments they might be considering
for their homes.
“Our goal with this
is to get the public as excited as we are about the numerous ways that
window film delivers on its promises to add immediate protection and
long-term value to properties.”
So—we’ve created this booklet as a simple but effective solution to satisfy
any home (or building) owner’s craving for the straight facts on what
window film can do for them. The IWFA is a resource for consumers as well
as our members in the window film industry, and we’re working hard to
give consumers the knowledge and confidence they need to do business with
you. This new booklet is one resource to help pave the way to more sales
opportunities for you in 2012. And, information is power—when you’re armed
with it, opening new doors will come more easily too!
Please download the booklet and offer to share it as a resource guide.
Along with your business card, deliver it to prospects when you meet as
an additional way to keep your business top of mind and to assure your
prospective customers that you’re supported by the IWFA.
To make it even better—our public relations team at Warner Communications
is pulling out all the stops and getting word about the booklet into the
hands of editors and reporters at magazines, websites, radio stations
and television stations around the country and working together with the
IWFA team to provide expert interviews with the media. Please take a look
at the news section of our website www.iwfa.com/NewsEvents/MediaReleases.aspx
to familiarize yourself with some of the coverage this has generated in
media outlets from Today’s Home to CBS Radio.
We’ve already told you that in 2012 we want more people than ever to think
of window film right away when they’re looking for solutions to their
energy savings, a reduced carbon footprint, UV protection, safety and
glare issues. That is the goal we’re committed to—more awareness and generating
more demand for the uses of window film—and this is one step we hope will
go a long way in making it happen!
John Parker is the president of the International Window Film
Association (IWFA), whose members include window film dealers, distributors
and manufacturers. Contact the IWFA at 276.666.4932 or admin@IWFA.com,
or visit www.iwfa.com.
© Copyright 2012 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.