Volume 16, Issue 5 - September/October 2012
All of us lead busy lives. We get so bogged down with commitment, whether business or personal, that we donít know if weíre coming or going. And to a certain extent, technology has contributed to this problem. Some of those in the world around us feel that the ease of communication gives them the right to contact you and expect an immediate response, day or night. Whether or not you agree, the ability to respond immediately may determine the success or failure of your business.
Technology contributes to this problem, but can also solve it. Being mobile and having one single device that handles telephone calls, email, documents, calendars, contacts, instant messaging and web browsing can either simplify or complicate your life. Letís assume the former to be true. So how can we use technology to simplify and organize your life?
Be sure to store all of your contacts into your smartphone, tablet or contact program such as Microsoft Outlook (I recommend Outlook because it is much more than a contact management program). If youíre managing more than one device, be sure to link your devices together so a change or update in one is reflected in the other(s).
Get in the habit of using the calendar functionality to keep your appointments straight. You can store times, dates, locations, alerts, etc., to make sure you honor your commitments. If youíre on the road a lot, it is easy to get distracted, lose track of the hour and forget where youíre supposed to be at a given time. That could lead to an irate prospect or upset family member.
We arenít the only ones using mobile devices; our customers and prospects are as well. An effective online presence incorporates the increasing importance of having a website that is smartphone-friendly. A mobile-friendly website can be a simplified version of your existing website that is easily read and navigated from a portable device. If you donít already have one, itís time to contact your webmaster.
It is important to stay with or ahead of the trends to maintain marketplace relevance. Whether helping you manage your business, or attracting new customers, immerse yourself in the latest hardware and software so that you maintain and increase your business importance.
Manny Hondroulis is marketing manager for Energy Performance Distribution in Baltimore.