From the Editor
To Boldly Go …
Apple retail stores, such as its flagship store in New York,
are known and recognized worldwide for their innovative use of glass.
Now, with plans for a future headquarters campus, Apple co-founder and
chief executive officer Steve Jobs is taking the company’s innovative
approach toward architecture in a different direction.
In early June during a City Council meeting of the City of Cupertino,
Calif., Jobs presented plans for Apple’s new campus—plans that have caught
the eye and attention of many for their spaceship-like aesthetics.
Jobs explained during his presentation that Apple is in need of a new
campus to augment the company’s growth and the plans he was presenting
would allow the company to remain in Cupertino. Owning a total of about
180 acres, the new campus design would bring 12,000 people “under one
roof.”
“We’ve hired great architects, some of the best in the world,” Jobs said.
Some news reports have cited United Kingdom-based Foster and Partners
as the architect, though the firm declined to confirm that it had indeed
been selected for the project.
But still, in his presentation about the new campus, Jobs said it was
“pretty amazing, like a spaceship.”
The circular design is curved all the way around and “there’s not a straight
piece of glass on the building,” Jobs said, noting that with their “experience
in making retail buildings all over the world … [they] know how to make
the biggest pieces of glass in the world for architectural use and we
want to make the glass specifically for this building curved all the way
around … and it’s pretty cool.”
Though Jobs may say the plans are pretty cool, the big question is really,
what do architects and glass companies think of the plans? Do you agree
with Jobs? Is the idea really all that unique? Send me an email at erogers@glass.com
to share your views.
Architects' Guide to Glass & Metal
© 2011 Copyright Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.
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