A Dynamic Market  
The Six Biggest Trends in  
Electrochromic Glazing  
by Nick St. Denis  
1
4
www.glassguides.com  
Architects’ Guide to Glass & Metal  
Saint-Gobain’s new North American corporate head-  
quarters, located in Malvern, Pa., features 17,000  
square feet of Sage electrochromic glass.  
ynamic glass isn’t considered mainstream yet, but it’s  
proving to be more than just a niche technology.  
Electrochromic glass, which adjusts light transmittance  
electronically to control sunlight, reduce energy consump-  
tion and eliminate glare without blocking the view, contin-  
ues to build momentum as architects and building owners  
d
realize its potential—in a variety of applications.  
Jobs are getting bigger, and new sectors are implementing  
the technology.  
Things are changing, and manufacturers in the industry  
would say for the better.  
1
. Segment Growth  
A report released by industry analyst n-tech Research last  
year indicates materials used in smart windows—including  
electrochromic and thermochromic glass—will grow to  
approximately $760 million by 2020.  
More recently, another report from the firm focusing on  
electrochromic glazing projected the smart window market  
will grow from $40 million to nearly $500 million by 2019.  
That’s just a fraction of the $3 billion in revenue projected  
for the electrochromic glazing industry as a whole.  
Both SageGlass and View, manufacturers of electrochro-  
mic glass, reported doubling their pipelines in the past year.  
continued on page 16  
Electrochromic glass was recently  
installed in a skylight in the grand  
entrance of the Mall of America  
in Bloomington, Minn.  
Summer 2016  
www.glassguides.com  
15  
AconDtinyunedamfroimcpMagae r1k5et  
Higher education  
is a big user of  
2. Increasing Project Scope  
View has also witnessed a notable rise in inter-  
Helen Sanders, vice president of technical busi- est from this sector, according to Erich Klawuhn,  
dynamic glass. The  
Lory Student Center  
at Colorado State  
University, for exam-  
ple, features nearly  
ness development for Sage, says project sizes are  
getting much bigger, and quickly.  
Her company, in fact, recently announced its  
vice president of product management.  
“A technology such as electrochromic glazing  
that focuses on return-on-investment and long-  
glass will be installed at the 3.0 University Place in term savings compared to baseline—that’s per-  
Philadelphia, the world’s first commercial office  
building pre-certified LEED V4 Platinum by the  
U.S. Green Building Council. The building’s  
189,000-square-foot façade will feature 50,000  
square feet of SageGlass.  
fect for owner-occupied buildings. They’re the  
ones that have been adopters of dynamic glass  
up until this point,” he says. “But what we’re  
starting to see now is tenant-occupied buildings  
or developers.”  
3
,000 square feet of  
glass manufactured  
by View.  
That’s a massive project,” she says, “and pretty  
The electrochromic market is also targeting the  
airport sector, which offers big opportunities due  
to its use of large, expansive applications of glass,  
says Klawuhn. “There is a lot of building and  
significant in the electrochromic world.”  
Sage vice president of marketing Derek  
Malmquist says current projects are five to ten  
times larger than what his company would’ve con- investment going into airports, and dynamic glass  
sidered a good-sized project three years ago. The  
company’s product has been on the market for  
more than a decade.  
is a great fit for it.”  
Residential highrise projects are another key  
prospect for dynamic glass. In Washington, D.C.,  
View was specified in the penthouse amenities  
space of a couple of large residential structures, and  
it’s now doing an installation of an entire building.  
People now recognize that this is a way to  
design with more glass without taking an energy  
penalty or a comfort penalty,” he says.  
3
. New Sectors Involved  
4. Integration a Key  
Since its inception, electrochromic glass typically  
Companies have developed new technolo-  
gies that allow more pinpointed solutions for  
the occupants. Sage, for example, developed  
LightZone, which enables sections of a lite of  
glass to be tinted at different levels. It further  
expanded the technology and can now produce  
customized shapes.  
has been geared toward owner-occupied office  
spaces and higher education. During the last few  
years, the healthcare sector has gained momen-  
tum as the industry recognizes the positive  
impact occupant comfort and daylighting can  
have on patients.  
The electrochromic sector has seen another  
new trend as other corners of the market begin to  
understand the value dynamic glass can provide.  
Another way in which electrochromic glass has  
been able to grow is its ability to be integrated  
with other technologies to form a unique solution  
for the end user.  
We’re seeing more interest from high-end  
developers,” says Malmquist. “These Class-A  
office buildings need to be greener and more  
comfortable, and that is driving developers to  
invest more in the technology.”  
Sage recently partnered with MechoSystems,  
a manufacturer of automatic shading devices,  
continued on page 19  
1
6
www.glassguides.com  
Architects’ Guide to Glass & Metal  
AconDtinyunedamfroimcpMagae r1k6et  
Perforation  
Perfection  
to integrate its SolarTrac technology. With  
SolarTrac, SageGlass light transmittance levels  
adjust according to a predictive sky analysis and  
user-defined heat-load and solar-penetration  
thresholds.  
I-Drive 360 Parking Deck, Orlando, FL  
When you look at shade control and elec-  
Owner: I-Drive Live 360  
Architect: Finfrock, Apopka, FL  
trochromic control, you’re looking for the same  
signals—cloudy and sunny,” says Malmquist. “The  
same predictive and control inputs are needed.  
That was a very interesting partnership.”  
General contractor: Finfrock, Apopka, FL  
Installing contractor: Mullets Aluminum Products, Sarasota, FL  
Profiles: 7.2 Corrugated perforated  
Color: Musket Gray  
Adds Sanders: “We’ve been putting these kinds  
of collaborations together for many years. We do  
it because it’s important to our customers that we  
can integrate with other systems in the building to  
provide full functionality.”  
5
. Solution to Unique Challenges  
Electrochromic glazing combined with opti-  
mized air flow, an efficient HVAC system and  
renewable energy, among other variables, can help  
a project meet net zero energy. Sometimes, even  
space can be a factor.  
They may want clear glass and a big façade,  
but they don’t have the room for an HVAC sys-  
tem that is required to make the occupants com-  
fortable,” Klawuhn says. “So they look to electro-  
chromic glass. We’re hearing that more and more  
in the design and engineering phase.”  
The ability of the manufacturer to stay connect-  
ed with the end-user has also been a major posi-  
tive for the electrochromic market.  
of perforation hole sizes and patterns to meet  
virtually any architectural design need.”  
Petersen can provide a nearly endless combination  
7.2 PANEL  
  

Dave Landis, architectural/technical sales manager, Petersen Aluminum  
Musket Gray - Energy Star - Cool Color  
If a zoning change is necessary or an error must  
be addressed, View can log in remotely to a cus-  
tomer’s system and make an update.  
CASE STUDY  
6
. More Shapes and Sizes  
Klawuhn says market research six years ago  
showed most of the commercial sector would be  
satisfied with 5-by-10-foot glass. Those dimensions  
became the standard large size because the interi-  
ors of commercial buildings are typically designed  
in five-foot increments.  
However, View anticipated demand for larger  
glass in certain market segments, and it debuted  
its 10-by-6-foot version late last year.  
PAC-CLAD.COM  
MD: 1 800 344 1400 | TX: 1 800 441 8661 | GA: 1 800 272 4482 | MN: 1 877 571 2025  
| IL: 1 800 PAC CLAD  
Dynamic glass has also enabled designers to go  
bigger with bending facades.  
“We can do complex shapes and curves … in  
places you couldn’t otherwise shade mechanical-  
ly,” says Sanders, “... A lot of these kinds of things  
are enabling architects. And with our improved  
exterior aesthetic, it is actually allowing the archi-  
View has worked on some retrofit projects that  
fit the bill for these larger sizes.  
One, for example, had widths beyond five  
feet,” he says. “They committed to a dynamic glass tect to feel comfortable they’re going to have a  
retrofit for the entire building, but with five-foot-  
wide glass, they would’ve had to reconfigure the  
nice-looking building outside.”  
AGG  
mullion. It significantly saved them a lot of glazing Nick St. Denis is the editor of Architects’ Guide to  
labor and aluminum framing cost.”  
Glass & Metal. He can be reached at nstdenis@glass.com.  
Summer 2016  
www.glassguides.com  
19