Volume 9, Issue 3 - June/July 2007

the showroom
new products

eDirectGlass Offers Electronic Appointment Reminder Service
eDirectGlass in Scottsdale, Ariz., has introduced its iTeleMind service appointment reminder system. The system enables glass shops to electronically conduct service appointment reminders using the Internet in conjunction with either eDirectGlass or its current management system.

In order to use the system, subscribers must record a custom outbound message and upload service appointments to the system. The iTeleMind system then systematically contacts each appointment and delivers the custom reminder. Once the customer receives the call, he has the ability to acknowledge, cancel or change the appointment, and his choice is delivered to the shop automatically. In addition, the customer can touch a certain button to be connected directly with the shop during the call.“

This is another needed breakthrough tool for the automotive service industry,” says Gary Hart, chief executive officer for eDirectGlass. “With iTeleMind, companies can easily conduct automated telephone appointment reminders without the expense and support of traditional reminder practices.”

For those using eDirectGlass’s management system, Hart says the system will also allow real-time appointment verification and tracking. And for shops not currently using eDirectGlass’s system, the company is offering the necessary integrations between the programs at no charge, according to Hart. www.edirectglass.com 

New GlassMate Now Available
Mitchell Glass, a division of Mitchell International, has released GlassMate® Version 5.3. The new version of GlassMate supports the capability to generate customer invoices based on the cost of the part to the auto glass retailer. Retailers also can load supplier price lists into the software for quick cost-lookups, according to Mitchell Glass. In addition to the ability to price work based on cost, GlassMate 5.3 includes a “what-if” calculator and the ability to track cost on every part sold. www.nags.com

Equalizer Launches New Website
Equalizer Industries Inc. recently announced the launch of its updated website, www.equalizer.com/07.

According to Equalizer, the renovated site features new products for the summer. www.equalizer.com/07 

Mainstreet Computers Announces New Web Services Division
Mainstreet Computers Inc. of Belleville, Mich., has announced the launch of its new Mainstreet Web Services Division. This new sector focuses on website design and hosting for glass businesses.

“Mainstreet has been helping glass shops increase profits and reduce costs through technology for 25 years. Now the time is right to help take advantage of the Internet for efficient and effective 24/7/365 marketing,” says Mark Haeck, sales manager for Mainstreet. “With nearly 70 percent of Americans searching the web before making a purchase, the time is right for glass shops to take advantage of this powerful tool to further grow their businesses.” www.mainstreetcomp.com 

New Primer from Dinitrol
Dinitrol says its new 538-Plus multi-function primer is safe for use on glass/frit, pinchweld, paint, bare metal, PVC, PAAS (pre-applied adhesive systems) and encapsulations. It can also be used in conjunction with the company’s 520 activator/cleaner when required. The 538-Plus replaces the company’s 528 one-step primer and is compatible with all the supplier’s glass bonding products.

It is available in 100-ml bottles (by 12-piece box) or 10-ml single application sticks (by 144-piece box). yyä www.eftecna.com

Sika Helps Out

A new brochure about Sika Corp.’s automotive glass replacement products also provides information on its customer marketing assistance program. The marketing course provides information on phone etiquette skills training that is designed to improve sales-to-call ratios. Likewise, the company offers a seminar covering the elements of consultative selling skills that focuses on successfully closing the sale. Another educational program available from Sika details the eight habits of successful glass shops.  www.sikaindustry.com

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