Volume 10, Issue 5 - September/October 2008


At Home on the Range

MANY PEOPLE REFER TO THE auto glass business as a rodeo ride on a bucking bronco. Jason Martin knows first-hand there is a difference. He’s been competing in professional rodeos since 1998.

“It’s what I’ve always done,” says Martin, who co-owns Wisefly Auto Glass in Norco, Calif., with his wife, Melissa.

Martin rides bareback broncos at rodeos all over the country, though he tries to stay as close to home as possible— in an effort to stay close to his shop as well.

“I try to schedule [events] on Friday and soon as work is done, I jump in the truck and drive for six to eight hours,” he says. “I’ve had some [rodeos] where I’ve actually gotten back in the morning just in time to change clothes and go to work.”

As for prep work, Martin says the main keys are staying in good physical shape—but keeping a clear mental picture as well.

“Rodeo is a mental game,” he says.

To prepare for an event, he says he tries to picture what will occur mentally—and then match that in the competition. And Melissa is there to help as well—having learned the methods of the rodeo from her husband.

“She would sit with me as I was going over tapes and she’d start learning things, and now she’s become my eyes in the stand,” he says.

Martin has been in the glass business for 16 years—and Melissa joined him in the business when they married in December 2007. They love both the glass business and the rodeo, he says.

“It’s a part of our life, the same as the business is,” Martin says.

And Martin is happy to share words of wisdom for those thinking of entering the rodeo.

“I wish more people who sit in the stands who’ve dreamed of doing it would actually try it,” he says.

To learn more about Martin’s participation in the rodeo, visit his website, www.thatcowboy.com.


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