Go, Car, Go
Digital glass that can be used in the future as part of “curtainwall cars” could provide opportunities for the increased
production and use of glass. The interior of this vehicle is covered with glass that passengers can change based on
their personal preferences, such as underwater imagery, cityscapes or simply left clear.
f you were part of the masses sign director with the Italian ﬁrm cars will soon be without steering
playing Pokemon Go in the sum- ED Design srl, an automotive de- wheels, how will we make driver-
mer of 2016, congratulations! sign and engineering company, less cars sexy, he questioned?
You could go down in history spoke during Glass Performance
as being part of the game that, Days, which took place in June “Vehicles are the last major market
some believe, may just be credit- 2017 in Tampere, Finland. He talk- for digital connectivity …”
ed with bringing augmented reality ed about the opportunities that AR But, he asked, how will automo-
AR) to the public domain. could bring to the automotive glass tive designers re-create that lost
If you’re not quite sure what AR industry—and beyond.
“The digital age is here,” he said.
“sex appeal” in autonomous ve-
hicles? He pointed to driverless
cars of today, such as the Waymo,
is, it’s a technology that superim-
poses a computer-generated image Why AR? Why Now?
on a user’s view of the real-world.
Robinson explained that eventual- formerly Google’s self-driving car.
Said another way, it allows you to ly cars will be autonomous. He said They may be autonomous, but they
integrate digital information (like that, given the increasingly elevat- don’t have the same appeal as a
that little yellow Pokemon, Pika- ed number of trafﬁc-related deaths, fast sports car.
chu) with your real world environ- projections show the following:
ment (like the park where you and • In 2027 many people will be using take the culture of a glass high-rise
your kids tried to catch him). autonomous vehicles; building and put it in a car, where
While games and videos are fun, • In 2037 virtual chauffeurs will be the interior is sheathed in glass?
the opportunities for AR will have a driving most cars; Then you’ve brought curtainwall
reach that extends far beyond mo- • In 2047 steering wheels and gaso- construction into a vehicle. On the
bile phones. The automotive indus- line will be prohibited; and inside of the car, within the glass,
try, in fact, could see huge beneﬁts • In 2057 we will have zero acci- you have images that can change to
What if, Robinson suggested, you
in the technology’s growth and de-
velopment—and that includes a lot
dents and zero road deaths.
Sounds great, right? But there’s putting the glass inside the car
a problem in all this: driving a equals more glass per vehicle. Why
whatever you want. He explained,
Michael Robinson, CEO and de- sleek, fast car, he said, is sexy. If all will this be covered? Because the
30 AGRR September/October 2017 www.agrrmag.com