Volume 2   Issue 2               Summer 2001

Building Up
International Builders Conference Takes Atlanta By Storm
by Penny Beverage

The International Builders Show brought in visitors not only from around the world, but from all walks of a building’s life. They included everyone involved in the building process: door and window manufacturers, glaziers, carpenters, contractors, framers, interior and exterior designers, architects and even appliance companies.

The show, sponsored by the National Association of Home Builders, also included an assortment of booths—some of which were as large as actual homes—and left all, even consumers, with something to enjoy. 

The mammoth event filled nearly five large halls in Atlanta’s Georgia World Congress Center, February 9-12.Among these many companies covering the 620,000-square-foot show floor, the fenestration industry was well-represented by door and window manufacturers, accompanied by a number of hardware and molding companies, as well, who brought their new products to show off to the exhibition’s 72,886 attendees.

The Latest Openings
MW Windows & Doors traveled from Rocky Mount, Va., to display its brand-new French door, which just became available in March. In addition, the company showed its extensive line of windows, which include its Freedom™ Double Hung Windows, Freedom Casement Windows and Freedom Vinyl Clad Windows. 

Also new at MW is its V-Wood Windows, which feature a fully-welded all-vinyl sash and a 4 9/16-inch wide preservative-treated wood frame, protected by a vinyl exterior cladding. The innovative window is available with low-E, tinted, low-E/tinted or low-E/argon glass. 

Acore Door Co. Inc. of Quincy, Mich., exhibited its brand-new 24-gauge stainless steel doors, which are coated with zinc. According to the company, its doors offer the look of wood, but with the “security of steel.” 

Simpson Door Co. flew across the country from McCleary, Wash., to demonstrate its new line, Infinity Doors. According to a company representative, the line targets higher-end residential projects. Each door features both a raised and flush molding profile to create a dramatic effect, the company says. Infinity Doors are available in a number of sizes and specifications, and most come with a 20-minute fire rating. 

The Nuts and Bolts
Neither a window nor door could serve its purpose without any hardware, and neither could the International Builders Show, where hardware companies were also well-represented.

G-U Hardware of Newport News, Va., introduced what it calls “the new breed of security,” at the show, with its line of wildlife door hinges and locks. These include the Hawk, Wolverine, Falcon, Unicorn and Eagle. Each features a key-in-knob cylinder for easy re-keying, a backset of 125/32 inches and an easily-reversible latch. In addition, each is equipped with a variety of optional features to make it fit into G-U’s new breed of security. 

Truth Hardware of Owatonna, Minn., had something new in store for the industry, an e-catalog, now available online at www.truth.com. Through the website, customers can view and download information about Truth products, and can also obtain a variety of “Truth Tips,” for window manufacturing.

The Trimmings
Representatives from Marley Mouldings of Marion, Va., drove to Atlanta to show off its newest exterior door system, Pro-Frame™. The cellular-vinyl and composite-entry frame features a bendable frame with Marley Quick Trim™ technology for radius configurations, Readi Finish™ and a hidden nailing system. In addition, the company says the system is water-resistant, termite-resistant and strengthened by its post-treated filler core. The company also showed off its Cellular Vinyl™ Exterior Millwork and numerous lines of sashes and corners for windows and doors. 

Metallon Inc. of Parkersburg, W.Va., promoted its newest “real metal finishes” in a special way, with some of its staff becoming metal people. These five metal people were covered from head to toe in metallic tones of copper, bronze, brass and aluminum, as they greeted the booth’s numerous visitors. “As a new product being introduced to builders for the first time at the show, we wanted to capture the attention and enthusiasm of show attendees,” said Shawn Draper, president. 

“The metal people helped us to communicate the new Metallon real metal finishes that are now available to builders as upgrade options on urethane millwork and trim, windows and acrylic block units.”

Looking Ahead
As the nation continues to grow and prosper, next year’s event promises to be even larger, so those who wish to attend should begin preparing now. The 2002 International Builders Show will be held in Atlanta yet again in Georgia’s World Congress Center, February 8-11. 

Penny Beverage is an assistant editor for Door & Window Maker magazine.

© Copyright 2001 Key Communications Inc. All rights reserved. No reproduction of any type without expressed written permission.