Expanding Beyond Glass
Show Attempts to Woo Fenestration Industry to Atlanta
by Samantha Carpenter
The fenestration and glass industries will soon be gathering for GlassBuild America: The Glass, Window and Door Expo at the Georgia World Congress Center in Atlanta. GlassBuild America, which will be held March 12-14, 2003, previously was known as the National Glass Association (NGA) Show.
This year the expo is sponsored by NGA, based in McLean, Va., the Glass Association of North America (GANA), based in Topeka, Kan., and the American Architectural Manufacturers Association (AAMA), based in Schaumburg, Ill.
The Addition of Fenestration Suppliers
Organizers say that this year’s show will include a number of residential window and door industry
suppliers at the exhibition.
NGA decided to expand the show to include fenestration products because of feedback it received from the industry, calling for an all-encompassing show, and “because it was a natural extension of the strategic alliance partnerships NGA had already formed with GANA and AAMA,” said Michele Nosko, marketing director.
Mark Imbrock of EDTM talks to NGA attendees about his company’s latest products.
“With [GlassBuild America], we want to provide a cost-effective way for both exhibitors and attendees to reach the entire spectrum of the glass, window and door industries,” Nosko said.
The current list of exhibitors shows that 60 percent are primarily suppliers of glass-related products and 40 percent are primarily suppliers of fenestration-related products. Within these figures, there are a number of exhibitors that cross over into both areas, according to Nosko.
Traditionally, InterGLASSmetal/FENESTRATION World (iGm/Fw) has served the fenestration markets. The 14th biennial show is scheduled for November 4-6, 2003, at the Greater Columbus Convention Center in Columbus, Ohio. However, iGM organizers say their event has been unaffected by GlassBuild.
“The show is doing really well. From a marketing standpoint, we are getting a great response,” said Doug Dame of Dame Associates Inc., organizers for iGm/FW.
Seminar Topics
GlassBuild is expanding into the fenestration industry in a number of areas including seminars targeting the residential window and door market. Here’s what you can expect from each seminar:
Trends in the Manufacturing Process & Machinery
March 12, 1:30 p.m.
DWM columnist Jim Plavecsky of Windowtech Sales Inc. will moderate this seminar which will focus on trends and trials found in the manufacturing process and in machinery.
Are You in Compliance?
March 12, 1:30 p.m.
Julie Ruth of JRuth Code Consulting will aid window, skylight or glass door manufacturers in determining what code requirements apply to their products.
Technology, Codes & Product Availability: Living Together
March 12, 3:15 p.m.
Speakers for this session are Richard Karney of the Department of Energy and Nanette Lockwood McElman of the Institute for Business and Home Safety. They will discuss what effects the window industry technology roadmap, the 20-year industry plan for window technology, and the ENERGY STAR® program have on the glass industry.
How to Sell (More) to the $165 Billion Home Improvement Market
March 13, 8:30 a.m.
Dave Yoho of Dave Yoho Associates will explain the marketing behind what drives the consumer’s purchase and how the product reaches the consumer.
How to Market Energy-Efficient Windows
March 13, 1:30 p.m.
DWM columnists Kate Offringa of the Efficient Windows Collaborative and Jim Plavecsky of Windowtech Sales Inc. will discuss the wide range of opportunities available to manufacturers. This includes increasing market penetration and improving profits by effectively promoting the advantage of energy-efficient window technologies.
Mold—The Asbestos of this Century
March 13, 3:15 p.m.
Paul Gary, attorney, and Ted Hart, consultant, will tackle the recent mold litigation explosion. Attendees will learn what causes mold, how the issue affects building contractors, homebuilders and suppliers and what to do to protect their companies from liability.
“Green” Windows and Doors: Life Cycle Assessment for
Design, Marketing and Selection
March 14, 8:30 a.m.
This session’s moderator is Gregory Norris of the Harvard School of Public Health. The session will explain what life cycle assessment (LCA) is and how it is being used today, what the most important environmental design and processes in the life cycles of window and doors are and how you can use and respond to uses of LCA in the future.
The Needs of Homebuilders—What They Want from Window and Door Suppliers
March 14, 8:30 a.m.
The presenters for this seminar are representatives from Morrison Homes and Pulte Homes. This seminar is designed to educate attendees on what motivates homebuilders to purchase from certain suppliers and what they value in products, options and supported services.
Safety and Security Applications
March 14, 8:30 a.m.
Julie Schimmelpenningh of Solutia Inc. will educate participants on how to incorporate laminated glass to meet safety and structural requirements for everyday, hurricane, seismic and blast applications. Attendees will also learn blast-testing basics and the performance of laminated glass compared to typical window glass, as well as test protocols for wind-borne debris, seismic, blast and other security protection.
If you still need to register for GlassBuild America, you can do so online at www.GlassBuild.com
or you can call 866/342-5642, ext. 300.
Schedule-At-A-Glance
Tuesday, March 11
8 a.m. to 4 p.m.
Exhibitor Registration Open,
8 a.m. to 4 p.m.
“Architects of a Better Mind,”
Presented by AAMA
12:30 p.m.
Afternoon Golf Tournament,
Hosted by the Southeast
Glass Association
Wednesday, March 12
7:30 a.m. to 4 p.m Registration Open,
9 to 10 a.m.
Opening Festivities
with Cal Ripken Jr.,
10 a.m. to 5 p.m. Exhibit Hall Open,
10 a.m. to 5 p.m. Live Educational
Demonstrations,
10:15 a.m. to 12:30 p.m. “Architects of a Better Mind” (Continued),
Presented by AAMA
1:30 to 3:00 p.m. Seminars,
(See list of seminars.)
3:15 to 4:45 p.m. Seminars,
(See list of seminars.)
5:30 to 7:30 p.m. Opening Cocktail Reception, Georgia World Congress Center
Thursday, March 13
8 a.m. to 4 p.m.
Registration Open,
8:30 to 10 a.m.
Seminars, (See list of seminars.)
10 a.m. to 5 p.m. Exhibit Hall Open,
10 a.m. to 5 p.m. Live Educational Demonstrations,
1:30 to 3 p.m.
Seminars, (See list of seminars.)
3:15 to 4:45 p.m. Seminars,
(See list of seminars.)
Friday, March 14
8 a.m. to 3 p.m.
Registration Open,
8:30 to 10:00 a.m
Seminars, . (See list of seminars.)
9 a.m. to 3 p.m.
Exhibit Hall Open,
9 a.m. to 3
p.m.
Live Educational Demonstrations,
Samantha Carpenter is an editor of DWM magazine.
DWM
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