An Enchanting Show
Attendees Experienced a Magical Time at This Year’s NSDJA Convention
by Samantha Carpenter

WDMA and AMD Work Together

As part of the Association of Millwork Distributors’ (AMD), formerly known as the National Sash & Door Jobbers Association, initiative to improve its educational session at its 2002 convention in San Antonio, it asked Alan Campbell, president of the Window and Door Manufacturers Association (WDMA), to give a comprehensive review of the side-hinged exterior door standard.

After his presentation, a number of AMD members expressed their concerns and asked the association

to become involved with the WDMA to determine the long-term impact the standard could have on their businesses.

“Alan was very open to having our two associations work together. In February of this year, I made a presentation to the WDMA door division to share our concerns. They were open to listening to our issues, and it was determined that the [AMD] education committee would form an ad-hoc committee to work directly with WDMA to find acceptable solutions,” said George Lorenz, the 2002-2003 AMD president and co-chairperson of the board and ESOP trustee for Western Building Products Inc. of Milwaukee.

The initial result of the two organizations working together was a standing-room-only panel discussion, “What’s New?—A Comprehensive Review of New Entry Door Standards,” held on Monday during the October convention in Orlando, according to Lorenz who hosted the discussion.

The discussion also included WDMA director of industry standards Rick Perry, the AMD chair of the ad-hoc committee for entry door standards, Peter McIlwee and Steve Fry of Jeld-Wen’s research and development division.

The panel discussed last year’s presentation on the side-hinged exterior door standard, talked about the new partnership between AMD and WDMA and shared objectives and processes made in addressing the new standard.

“There was excellent participation. Everyone was given the opportunity to share their thoughts …” said Lorenz.

“I was extremely pleased with the attendance and the interest that was expressed at the program. Likewise, I

was pleased with the significance that NSDJA/AMD appears to be placing on the issue,” said Alan Campbell.

“There is continued concern over how dealers and distributors will operate within this system and how it might affect their daily operations. There was some concern expressed about just the general need for a certification program. Several of the dealers and distributors commented that they have never had a problem or complaint from any of their customers, so they don’t need anybody to certify how they are doing their work,” Campbell said.

The standard wouldn’t affect prehangers only. It would also affect the companies that make door components.

“The industry is correct in the fact that a standard needs to be put together and enforced in the field. This would help the consumer because they would get a product that would perform well in the field,” said Tom Jappert, two-step distribution sales manager for Bright Wood Corp. of Madras, Ore.

“What is flawed in their thinking is that it takes the free enterprise out of the industry … What they should do is require the manufacturers to test their products, and if they meet the standard, then they should be put on a list of approved manufacturers. This givesthe distributors the opportunity to buy on an open market and still give the best value to the consumer,” Jappert said.

Endura Products of Greensboro, S.C., has mixed feelings about the standard.

“We feel from the point of view of insuring better quality in the door units that are pre-hung that it’s a step in the positive direction and that it will improve overall standards [in the industry],” said Bruce Procton, president. “For Endura Products, it’s a good thing because one of our core competencies is specifications for our customers, testing, helping our customers through the testing process, in-house testing and participating in our customers’ outside testing for certifications.”

“For a lot of our customers, [the standard] isn’t a good thing because it is a very expensive process to perform testing on the myriad of door units that are out there … If some standard test results can be utilized and some component substitution is allowed for components that have been tested in similar-type systems, then that will help offset that expense somewhat. That would be better for the pre-hanger. [The way the standard reads] gives a big leg up to providers of complete systems … A lot of people don’t go with complete systems from the pre-hanging point of view because they want to be able to select what they feel are the components that suit their desired market,” Procton added.

“We are continuing the balloting process. Draft 7 or 8 was balloted to the membership of American Architectural Manufacturers Association and WDMA several months ago.

We are in the process of trying to resolve some of the negative ballots, issues and changes that have come up. We expect to have a new draft of the ballot out to the membership sometime before the end of the year—hopefully in the next 30 to 45 days,” Campbell said.

“Following the AMD convention, I was told by its leadership that they would have some formal comments back to me as quickly as possible. We are waiting with interest to see what formal comments they come back with,” Campbell added.

“AMD and WDMA have begun to develop a working partnership focused on achieving a clear understanding of how product standards will impact not only the manufacturer but also the distributors who are responsible for the final assembly of the product. We left Orlando with a commitment to continue working together to build on our common interests and to achieve a commonsense resolution to the issues surrounding the introduction of the [side-hinged exterior door standard],” said Lorenz.

The city of Orlando hosted this year’s 40th Annual National Sash & Door Jobbers Association (NSDJA) Convention, October 12-16, 2003, at the Orange County Convention Center. The show attracted 174 exhibiting companies and a total of 2,310 general attendees as compared to 2,666 in general attendance last year.

At the convention, the association formally announced its name change from NSDJA to the Association of Millwork Distributors (AMD).


A variety of products were displayed by exhibitors at this year’s convention. Here’s what attendees saw on the show floor.

Friedman Provides Tool to Integrate Orders
Info or call 847/948-7180.

Friedman Corp. of Deerfield, Ill., highlighted its Frontier system, which the company says is designed specifically to provide the window/door manufacturer with the tools needed to fully integrate its order fulfillment cycle.

According to the company, the Frontier configuration-based software solution provides the flexibility to seamlessly extend product and customer-service information out to the Internet and/or to the dealer base, without the need to maintain multiple systems.

The company says its industry focused development and experienced industry consultants ensure that a project will be completed timely and with few modifications.

Loxcreen Promotes Its Benefits to Customers
Info or call 803/822-8200.

The Loxcreen Co. of West Columbia, S.C., distributed promotional material about the company’s specialties, custom fabrication, customer service, quality assurance and extrusion solutions.

According to the company, its expertise can turn even the most exacting challenge into successful results. The company says it has gained a reputation for extruding complex, close-tolerance profiles.

Hinges for the Residential and Commercial Market
Info or call 800/255-3590.

Hager® Companies of St. Louis handed out its “Condensed Door Hardware Catalog.”

The company claims it is the leading designer and manufacturer of hinges for both commercial and residential architectural-grade applications.

The complete Hager line is manufactured in compliance with the American National Standards Institute, providing durability and a higher level of performance.

A Frame That’s Guaranteed for Life
Info or call 800/657-2239.

Burns, Morris & Stewart (BMS) of Nacogdoches, Texas, educated attendees about its FrameSaver™ frame.

According to BMS, on a typical door frame, wicking, rot or insect damage occurs at the base because that’s the portion of the frame with the most exposure to moisture or insects. The FrameSaver’s bottom ends are finger-jointed TimberTech™, a wood-composite material resistant to rot and insect damage. The company guarantees the frame for life, a warranty backed by performance.

Seal for Compression and Sliding Applications
Info or call 585/427-7200.

Schlegel Systems Inc. of Rochester, N.Y., announced its new Q-Lon QEZD-225, a kerf-mounted seal suitable for compression or sliding applications.

According to the company, it features a dual durometer insert intended for a .078-inch kerf with a minimum depth of .250-inch.

The company says its Q-Lon door seals are known for their durable, ultraviolet-resistant, polyethylene cladding in a variety of colors, which are permanently bonded to resilient urethane foam to make seals to withstand air and water infiltration.

Endura Wins for “Most Creative Booth”
Info or call 800/334-2006.

The creativity of Endura’s new marketing strategy was noted at the convention, where it was awarded “Most Creative Booth” for its exhibit: “50 Years of Innovation.” The exhibit, which portrays a testing facility environment complete with multiple-door units mounted to a simulated testing wall, conveys the message of Endura’s continuing achievements to provide the best performing products available, according to the company.

Endura says it is embarking on an exciting marketing campaign. Using the tagline, “It’s how doors work,” Endura plans to communicate the importance of using quality door components and that doors only perform as well as the components with which they are hung.


One of the key challenges for AMD in the upcoming months is going to be to dispel some of the preconceived notions about doing business in Salt Lake City, such as that it is out in the middle of nowhere or everything is too far away, etc., according to Rosalie Leone, executive director of AMD.

“I believe next year is going to be very exciting. We have a new name, a new focus and direction, new leadership, and a new convention location,” she said.

The association has changed next year’s show to a three-day format, instead of four. This change was in response to members who felt the show was too long. While next year’s show will run three days, there will be the same amount of exhibit hall hours.

Next year’s convention will be held October 9-13, 2004. The Salt Palace Convention Center, the 2004 exhibit hall location, is only a short walk or convenient trolley ride from the headquarters hotel, The Grand America.