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Volume 6   Issue 2                March 2005


Mumís the Word
by Tara Taffera

Everyone knows how hard it is to keep a secret. Itís so tempting. You tell yourself, ďIíll just tell this one personójust to get it out of my system.Ē 

I know this is going to sound like bragging, but I am known to my friends as one of the best secret keeperís around. They are amazed at the stuff Iíve kept quiet for several months, such as impending births, including my own children. But even though Iím good at it doesnít mean itís easy. Iím telling you all this because Iím tempted to spill some secrets regarding Cardinal IGóbut I wonít. Off the record is off the record. (I believe Cardinal executives collectively just let out a sigh of relief). 

The company opened up a new IG plant in Roanoke and allowed DWM to get the grand tour. The article, which will appear in a future issue, tells of the companyís pursuit of quality and its quest to eliminate even the slightest imperfections. At one point in the tour, I started scribbling furiously in my notebook. I witnessed something that was extremely innovative so I asked plant manager Steve Beckwith about it. ďYou can see how we wouldnít want anyone to know about that,Ē he said. I stopped writing. Another secret to keep. Even though I canít spread the word, itís nice to know that companies are still striving to be innovative, to improve their processes so they may have another edge on the competition. 

I noticed something else at Cardinal that struck me (this oneís not a secret), though I wasnít sure how innovative it was. To me, it seemed like a practice all companies would employ.

But, after asking a few people, I found itís not as common as I thought. 

First, let me give you a little background, our company owns the domain name glass.com, and homeowners frequently log on to our site to ask a variety of warranty-related questions. Iím always surprised about how many homeowners say they donít know when the window was built, etc. 

At Cardinal, Beckwith told me, ďIf I donít see our name on the window itís not our glass.Ē The company etches a variety of basic information right on the glass to save the homeowner a step.

Iíve visited window manufacturing plants that have similar systems, so I decided to do a little more digging. I talked to DWM columnist Jim Plavecksy who confirmed that this is not as common as one would think. 

ďThe practices that you speak of are certainly desirable and consistent with the more progressive window manufacturers but I would not say that it is commonplace,Ē said Plavecksy. ďI would say that it is a new trend and a very desirable one for homeowners.Ē

A future issue of DWM will include an extensive article on warranties. If you are a window manufacturer who would like to be interviewed for this article, please contact me. 

And if you have news to spill you know where to find me. I promise, I wonít tell, unless, of course, you want me to.

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