Volume 8, Issue 7 - July/August 2007

WDMA Opens Up

Blueprint for a New Future
by Joel Hoiland

The Window and Door Manufacturers Association (WDMA) recognizes that to be a successful trade organization we need to provide value for our members and excel in marketing, technical arenas, governmental advocacy and member services. Remaining competitive in todayís exciting, fast-paced and changing business climate is a challenge for everyone. WDMA is committed to advancing the door, window and skylight industry by promoting the value of superior products, product performance and by influencing demand for these products and services.

WDMA represents the leading companies that provide the highest quality products in the industry. As a market-driven organization, WDMA is providing solutions for members and their customers through in-house programs and services and independent market research and analysis. We currently are evaluating specific markets and assessing how to fill voids in areas that will benefit our members and their customers. We are moving in a new direction and establishing the blueprint for a bold new future. 

Unveiling the Plan
WDMA is positioned to implement key elements of the new strategic plan and will address these initiatives at the 2007 Summer Conference, August 5-8, 2007, at the Hyatt Regency Chesapeake Bay in Cambridge, Md. The conference promises to be an exceptional event, with notable speakers, informative sessions and ample opportunities for networking. The conference will address critical and relevant industry issues, giving our members the competitive edge they need in todayís business environment.

The line-up of keynote speakers includes Blaine Brownell, author of Transmaterial, and David Meier, co-author of The Toyota Way Fieldbook and Toyota People. Brownell is an expert on new material technologies and their role in creating new products for sustainable, energy-efficient results. Meier learned the true essence of lean manufacturing during his ten years as a group leader for Toyota, and has been assisting companies with their improvement activities since 1992. He has worked with some of the largest companies in the world applying lean principles in both high-volume and custom work environments. On the economic front, Jim Haughey, chief economist for Reed Construction Data, will report on the economic outlook for the door, window and skylight industry. The acclaimed leadership expert and former Naval Officer Scott Waddle will share his experience to navigate todayís business climate ethically.

Delivering value to industry members means greater value for their customers and the industry. WDMA will continue to define the standards of excellence in the residential and commercial door, window and skylight industry while providing resources, education and professional programs to advance industry businesses. The new direction has been established and we are aligning our resources to achieve our objectives for the future of our membership and the industry. 

Joel Hoiland is the president of the Window and Door Manufacturers Association, based in Des Plaines, Ill. He may be reached at jhoiland@wdma.com. Mr. Hoilandís opinions are solely his own and not necessarily those of†this magazine.


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