Volume 9, Issue 3 - March 2008

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Atrium Re-Launches Company Brand

Atrium Patio Doors, a Greenville, Texas-based manufacturer, has announced it will introduce a refreshed national branding strategy during 2008. 

“The Atrium brand has been associated with great value,” says Greg Traurig, national accounts manager. “We have refreshed the Atrium Patio Doors identity to reflect this proud tradition and the high quality customers expect from our products.”

Customers nationwide will begin seeing re-designed point-of-purchase displays, advertising and other marketing materials for Atrium Patio Doors early this year.

Woodgrain Millwork acquired Atrium in 2000 and since then the company has built an automated manufacturing facility consisting of 125,000 square feet and has been taken under new management.

Nordson Launches Online Parts and Services Center
Duluth, Ga.-based Nordson Corp. has launched a new online Adhesive Systems Parts and Services Center. The site, www.parts.nordson.com, provides registered customers with a unified, comprehensive hub for purchasing Nordson parts, contacting sales and service representatives, and obtaining a full range of up-to-date technical and product information.  

“This new site was designed to make it easier and more convenient for our aftermarket customers to do business with us,” said Chris Brooks, senior manager for aftermarket - North America. “By bringing together product, service and technical data in a single online location, customers can quickly get the information and support they need.” 

The Adhesives Parts and Service Center’s “Buy Online” feature allows registered customers to link directly to Nordson’s e-commerce site, where they can check pricing, place sales orders and check order status, 24 hours a day, 7 days a week. 

In addition, the homepage’s “Aftermarket Highlights” section provides easy access to commonly requested replacement parts for adhesives system products, including applicators/guns, nozzles, hoses, filters and reconditioned equipment.  

Roto Frank of America Unveils New Logo 
Chester, Conn.-based Roto Frank of America Inc. has a new corporate logo. 

“There are so many changes within the industry today and within Roto Frank of America, as well as Roto Frank AG, our parent company in Germany,” says Dan Gray, director of sales and marketing. “The Roto company group thought now was a perfect time to update our look with a more modern and streamlined logo design that will be consistently used by all of our companies.”

In addition to the new logo, the two division names of Roto Frank AG also have changed to define the nature of their respective businesses more clearly. “Architectural Hardware” becomes “Window and Door Technology” and “Building Element Sales” is now “Roof and Solar Technology.” Roto Frank of America Inc. is part of the Window and Door Technology division. 

Titan Wood Opens North American Office 
Titan Wood Limited, a subsidiary of Accys Technologies PLC, has opened a regional North American office in Dallas. The company manufactures Accoya® wood, which the company says is a high-performance, non-toxic, sustainable alternative to tropical hardwoods, toxic treated woods, wood composites and artificial alternatives. 

“Dallas is the ideal base for our regional office due to its central location, the ease of doing business there and its abundance of qualified personnel,” says Willy Paterson-Brown, executive chairman of Accys Technologies.

Edgetech Announces New Location for Marketing Services 
Cambridge, Ohio-based Edgetech I.G. has announced that its marketing services team, located at its parent company Lauren International in New Philadelphia, Ohio, moved to a new Design Center located at Edgetech headquarters in Cambridge, Ohio in January. 

“We’ve contemplated this move for some time,” says Larry Johnson, executive vice president for Edgetech I.G. “The new Design Center will be an exciting addition to our facility. The marketing team will benefit from easy access to product managers, sales managers and other company personnel—and vice versa. We hope to streamline the department’s processes to more quickly bring valuable marketing materials to our customers.”

New AAMA Document Addresses Resistance of Side-Hinged Doors
The Schaumburg, Ill.-based American Architectural Manu-facturers Association (AAMA) has released AAMA 925-07, a specification for testing side-hinged door leaves. The revamped six-page document, first published in 2003 and titled Specification for Determining the Vertical Loading Resistance of Side-Hinged Door Leaves, includes several updates.

The specification establishes a standard method of evaluating a side-hinged door leaf for its ability to resist a vertical load along the lock stile in a typical door frame application.

“In addition to various editorial changes, the most significant edits were the requirement of a maximum force-to-latch load in the test report and the 15-pound pass-fail criteria was replaced with a new procedure for conducting force-to-latch tests,” says Ken Brenden, AAMA technical standards manager. “The force-to-latch testing protocol was modified to coincide with that identified by the newest edition of the North American Fenestration Standard/Specification for windows, doors and unit skylights (AAMA/WDMA/CSA 101/I.S. 2/A440-08).” 

Revisions also were made to section 3.5, which describes an apparatus called “force gage,” and section 1.2 was added to explain that the primary units of measure in the document are metric and values given in parentheses are for reference only.

Amesbury Group’s Textile Division Honored 
The Amesbury Group-Textile Division was presented with an award for the 2007 Industry of the Year by the Greater Statesville Chamber of Commerce in North Carolina on January 22. “On behalf of the 97 individuals that make up the family of Amesbury-Textile, I would like to say thank you,” said Rich Gustin, general manager of the textile division, in accepting the award. “It is their hard work, dedication and care for one another that makes us successful. They are deserving of your recognition.”

As of February 1, Stokesdale, N.C.-based Bentley Sales & Marketing Inc. began representing The Delaney Co. in Connecticut, Delaware, District of Columbia, Florida, Maine, Maryland, Massachusetts, New Hampshire, Rhode Island, Vermont and Virginia ... WoodWare Systems in Cordova, Tenn., is celebrating 25 years in business. The company was founded in 1983 as part of a millwork company, and now develops industry-specific business solutions for companies that pre-hang doors and sell doors, windows and millwork products … Southwest Michigan First (SWMF) recognized Azon USA Inc. with the “SWMF Catalyst Award.” Azon was recognized specifically for its commitment to growth in the Kalamazoo Region. 


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