Volume 12, Issue 5 - June 2011

Industry Indices

AAMA and WDMA Release Annual Industry Study; Report 2010 Residential Rebound
The American Architectural Manufacturers Association (AAMA) and the Window and Door Manufacturers Association (WDMA) have jointly released the updated 2010/2011 U.S. Industry Statistical Review and Forecast. This report delivers information on door, window, skylight and curtainwall market trends, for both residential and commercial construction. Historic data for 2005 through 2010 and forecast data for 2011 through 2014 are also included in the report. Forecasts are based on projections of construction activity as of March 2011.

According to the study, the demand for residential windows rebounded in 2010 after four years of decline, particularly in the new construction market. The Statistical Review and Forecast reports that the demand for windows in the new housing market increased modestly in 2010, while the remodeling and replacement market segment showed a more substantial gain in demand for windows. This was, in part, driven by the federal tax credit for energy-efficient replacement windows worth 30 percent of the cost of the windows up to $1,500, according to the study.

Residential skylights experienced similar growth, also driven by the activity in the remodeling and replacement market. The new construction segment of the residential skylight market, however, declined from 2009 to 2010.

The positive movement in both new construction starts and the replacement and remodeling sector in 2010 impacted the residential door market, which showed increases in demands from 2009 to 2010. However, demand for non-residential doors continued to decline in 2010, reflecting the slow-down in non-residential construction activity. Further declines in the non-residential door market are predicted for 2011.
www.aamanet.org or www.wdma.com

NAHB Predicts Growth in Use of Low-E Windows, Other Green Products, by 2015
A recent study by the National Association of Home Builders (NAHB) shows that while consumer hesitation on home buying is waning, the recent housing downturn has changed what Americans are looking for in their next home. The group predicts that by 2015 homes are likely to include a variety of green features and technology, such as low-E windows. Sixty-eight percent of builders surveyed also project that Energy Star® ratings for the entire house also will become more common.

Builder Straight Talk

Builders expect homes to average 2,152 square feet in 2015.
52 percent of builders expect the living room to be merged with other spaces in the home by 2015.
54 percent of builders say the family room is likely to increase in size by 2015. y


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