Volume 12, Issue 7 - Setpember 2011

From the Publisher

Coming in 2016!

What’s coming in 2016? In 2021? Have you even thought ahead that far? Maybe you think you’ll be lying on a beach somewhere enjoying retirement. If you are a leader at a forward-thinking company, hopefully you have thought at least five to ten years ahead. Two stories I wrote recently, one in July-August, and one in this issue, prove that companies must start looking that far in advance. If you do, you will be one of the forward thinkers.

The first topic companies should be thinking about was addressed in our special investigative report on tornadoes in July-August (see page 26). Not just one, but several experts, said window companies must start looking five to ten years out when it comes to products specific in tornado-prone areas. And they must not look at just products, but at cost-effective products. I hope this topic is on your radar and that you will build it into your future development plans.

I just came back from Texas Tech University (see page 32) and researchers there echo those sentiments. In fact, they say companies are already looking at tornado-specific products—they know this because they are doing the testing and working with many manufacturers on some of these innovations. Maybe you should be looking into this as well.

Larry Tanner, research associate at Texas Tech’s Wind Science & Engineering Research Center, says he welcomes industry input. Take advantage of this opportunity.

“If you want to know how glazing is performing, storm researchers [such as us] would be a great resource,” echoes Ernst Kiesling, professor of civil engineering. (For more on my interview with Tanner and Kiesling, see page 32).

The second topic readers should be thinking about is Building Information Modeling (BIM). When I called a few companies about this subject for my feature on page 38, some admitted they weren’t knowledgeable about BIM. Others, however, are well entrenched in BIM models, and so already have a competitive advantage.

Yancey B. Hughes, president, LEED GA, works as an architectural rep for ProVia Door, and says while the company does not yet offer BIM models, it’s certainly coming.

“In 2012 it would be something they need to consider,” he says. “I believe BIM is what CAD was 15 years ago. Every architect will be using it.”

He goes even farther saying, “In four to five years it will be mandatory and the smaller manufacturers will follow the leads of the larger guys.”

Four to five years will be here before you know it. And window companies currently using BIM told me it is not an easy process. It takes a significant cost and time investment. That emphasizes the importance of building the cost and training time into your development plans now.

What other topics are causing you and other companies to look far in the future? I’d love to hear from you.


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