It is Time to Thrive
by DAN BARBER
We have all used the line, “it is the best of times it is
the worst of times” from “A Tale of Two Cities” by Charles Dickens, probably
more than once in the past five years. Somehow the words resonate with
me and reflect how we view our lives and our businesses.
To say the times have challenged us is an understatement. We have truly
lived through swings of historic proportions in both directions. Yet those
still in this industry must deal with what we have been given.
I would optimistically state that it appears we have more of this recession
behind us than ahead of us. This is certainly a good thought. Managing
our lives and businesses for the future will most assuredly be as tough
as or tougher than the survival modes we have weathered.
I will still look to the recovery and the future with more anticipation
as it will surely bring more pleasure back to our days. Some of the decisions
and actions we have taken to survive as company owners and managers have
been difficult to face and brought no joy.
To survive we have all done whatever we needed to do, including changing
our business models and plans continually. Now as others have stated “it
is time to thrive.”
Just how we do this will certainly take many different paths. We are all
in the industry that provides for a basic life need—shelter; a need that
is consistent across all persons but, like the weather, varies regionally.
My belief is that the common threads we will find that are consistent
across all regions will be a focus on the principals that have served
and preserved us to this day. These would be our core values of providing
good product, service, or both, that meets a need in the marketplace and
delivers it at a fair and reasonable total cost, not just a cheap entry
price, but providing overall value.
Every article I have read recently talks about change, its necessity and
importance. Unless we have made those changes we would not even be around
at this juncture.
We must return to the real core values that built this great country;
honesty and integrity in all we do. There will always be evil driving
many decisions, but if those who care will grasp these values we will
survive, thrive and find pleasure in doing it.
May God bless our great country and you as we begin this journey for 2012
Dan Barber serves as vice president of finance and administration for
Barnett Millworks Inc. and as AMD 2012 president.
© Copyright 2012 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.