Volume 13, Issue 1 - January/February 2012

Marketing Toolbox

Eye Spy … Potential Opportunities … from a Competitor’s Website
While companies may sneak a peek at competitors’ websites from time to time, it’s not often they are greeted with a message from the host site. But at Castle Windows, they’ll find just that, and possibly a bit more, in the opening page message that reads, “Thank you Mr. Competitor for looking through our site. If you are in fact viewing our site we figure you must be losing more and more of your customers to Castle Windows. We know that you are desperately searching our site to find out why. That being said, why not take the time to fill out the form under employment opportunities? As the old saying goes … ‘If you can’t beat ‘em, join ‘em.’” Taking it a step further, the site event offers a “Competitors Click Here” tab.

Simonton Windows Launches YouTube Awareness Video on Lead Dust
Simonton Windows has launched a new Lead Renovation, Repair and Painting (RRP) YouTube video to educate homeowners on the dangers of homes built prior to 1978 with lead-based paint.

Window Design Showcase Offers Interactive Tools
For homeowners who want to act as a virtual designer for their remodeling and new construction projects, Alside has enhanced its Window Design Showcase, an interactive, online tool. The Window Design Showcase is a visualization tool that gives users the ability to discover a range of window and patio door design possibilities, including model configurations, color and grid options as well as cut glass styles.

long with an interior room view, the interactive tool provides new features to offer an exterior view of the home. The company says this allows the viewer to visualize how the FrameWorks exterior window finishes will work with siding, trim and shutter colors. Homeowners can explore a variety of window finishes and when finished can print their unique designs to use as inspiration for their project.


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