Volume 13, Issue 6 - July/August 2012

Marketing Toolbox

Hansons Windows Introduces Interactive Mall Kiosks
In a new effort to reach consumers, Troy, Mich.-based Hansons Windows introduced interactive kiosks in Metro Detroit malls where potential customers can sample windows, roofing and siding.

Kiosk visitors can sample the windows offered, as well as vinyl siding colors and roofing shingles. Virtual animation enables visitors to open and close windows and ultimately choose the best features.

Brian Elias, Hansons’ owner and president, anticipates the new kiosks will increase his company’s revenues by $500,000 in 2012.

Elias adds that the company is planning on opening at least four more mall locations by the end of the year.

Gardening Tips from Renewal by Andersen
As part of its mission to provide useful information for homeowners on a variety of subjects that affect views from inside and outside their home, Cincinnati Windows Replacement Specialists of Renewal by Anderson has added summer gardening tips and trends to its website.

“Our window installation experts can’t do a customer’s landscaping, but we can give some advice on new gardening and lawn trends to help them create a colorful experience they will enjoy taking in every day,” says Renewal by Anderson co-owner and managing partner Chris Robinson.

Tips range from the beauty and best ways to deal with butterfly bushes to ideas for beautifying a home vegetable garden.


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