Volume 13, Issue 8 - October 2012

Marketing Toolbox

It’s Marketing on Wheels for Fasada
Fasada Home Remodelling Co. is taking its marketing and advertising to the streets with its new trailer, a mobile showroom that features several of its residential products including doors and windows. According to the company, the trailer has a new design by VitalGroup that features a home’s doors and windows that illuminate a nightscape.

It also markets the company’s products by displaying the four main pillars of their business: doors, windows, shutters and blinds.

In addition, the company says the new trailer provides an opportunity for local consumers to win a free trip. Those who spot the trailer on the streets can text the company to be entered in a contest where the grand prize is a free vacation.

ProVia Introduces New Lead Generation Program
ProVia announced the launch of ProLeads Plus, an online portal that the company says allows ProVia’s geographically dispersed distributors to customize existing ProVia marketing materials with their own messages, logos and individual contact information.

ProVia customers can access these pre-loaded marketing materials through a single sign-on portal, add their own messaging, order desired quantities, upload a prospect mailing list and send it to mail, all in one session. Because it is a web-based solution, distributors can access the application without having software installed on their individual computers.


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