Volume 13, Issue 7 - September 2012
Marketing Toolbox

Taking Marketing to the Big Screen
Traditional signage and displays just wouldn’t do for Allied Building Products. The company is taking a whole new approach to its in-store marketing displays, complete with video animation created by Spectrio, a provider of audio and digital display solutions. The campaign is centered on providing Allied’s retail locations with graphics and video for its in-store promotional displays, most recently at its Hicksville, N.Y., Cleveland, Ohio, and East Rutherford, N.J., locations.

It incorporates Spectrio’s VideoCast signage technology, which is developed for the promotional video screens in Allied’s three locations. The content can be changed easily changed as needed, resulting in an efficient marketing tool that can be seen by all customers who enter the stores.

Take the Cold Out of Cold Calling
Want to get that next sale? A new book could help. The American Association of Inside Sales Professionals (AA-ISP) awarded Minneapolis, Minn.-based best-selling author Sam Richter with its 2012 Sales Book of the Year Award for “Take the Cold Out of Cold Calling.” The AA-ISP membership of more than 1,500 companies across the country selected it from a list of sales books published in 2012. According to the announcement, the organization awarded Richter with its award because of the book’s innovative techniques for helping sales professionals find and use information to identify qualified leads and ensure relevancy in sales calls, among other items.


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