Volume 14, Issue 7- September 2013


Kick it up a Notch
Advance your Industry Knowledge by Attending Fenestration Day

Let’s face it: Time is an issue and it’s hard to get away from the office (especially now that we are in recovery mode). So when dealers and manufacturers do make the time to break away it must be for a worthwhile opportunity. They may not have time to travel to a three-day trade show on another coast and navigate through the exhibitors and long list of sessions, some of which aren’t even relevant to them. Sometimes a day of targeted education honed into their industry is all they need. Fenestration Day, to be held October 31 outside Chicago, offers just this opportunity for manufacturers and dealers. Many have already registered and are looking forward to the informational seminars including Dave Molenda, president, Weather-Tek Design Center Inc. in Brookfield, Wis.

“Attending an event such as this is a great way to learn about key issues in our industry as a whole [and your area of interest in particular] as articulated by practitioners,” he says. “It also offers the opportunity to meet people and organizations facing the same key issues.

In addition to these targeted seminars (see page 55), it offers the opportunity to interact with the event’s supplier sponsors.

VEKA is providing the lanyards to all Fenestration Day attendees and will have the opportunity to network with attendees, along with the show’s additional sponsors, during the coffee break/registration and during the lunch.

The way we go to business we are tailoring to individual markets,” says Steve Dillon, marketing director. “There are potential customers out there who don’t know who we really are and we want to tell them about the new VEKA.”

Stiles Machinery is sponsoring the lunch for all attendees and Steve Waltman, vice president, says as a leader in the industry his company feels “an obligation to participate so they may be part of the solution.”

We are absolutely committed to supporting educational events and members of the door and window industry as they continue to benefit from the recovery,” he adds.

Ron Crowl, president of FeneTech, says his company is a strong supporter of educational events such as Fenestration Day.

“We feel that continued education is a key to success in today’s challenging business environment,” he says. “Fenestration Day provides a unique single-day opportunity to attend a variety of seminars that offer insight into marketing, sales, legal and manufacturing topics. We are extremely pleased to be sponsoring a session that every manufacturer should be very interested in.”

John Vukanovich, director of marketing Royal Building Products/Window & Door Profiles, echoes that sentimen

“Royal is excited to support Fenestration Day because it represents a unique opportunity for education,” he says. “The ability to understand and communicate information is a competitive advantage – no matter what role you play in the industry. To be successful, everyone needs to have knowledge about the products they manufacture, sell, install, service or support.”







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