F R O M T H E P U B L I S H E R
ttaffera@glass.com
Incorp®orating
SHELTER Magazine
DOOR
&
WINDOW MARKET MAGAZINE
Publisher/
Editorial Director
Tara Taffera
ttaffera@glass.com z x113
Editor
Trey Barrineau
tbarrineau@glass.com z x130
Contributing Editors Katherine Coig
kcoig@glass.com z x152
Nick St. Denis
Lessons from
an InB YdTuA RsAtrTyA FLF EeRgA end
nstdenis@glass.com z x131
Ellen Rogers
erogers@glass.com z x118
Dawn Campbell
dcampbell@glass.com z x150
Saundra Hutchison
shutchison@glass.com z x132
Art Director/
Managing Editor
Art Director
Advertising
Coordinator
Erin Harris
eharris@glass.com z x110
uss Ebeid, former president of Guardian
Glass, was a force of nature in the glass
industry. In fact, he was the embodiment
of the industry in which he spent his whole
adult life—and the industry he shaped. DWM’s
president Debra Levy was especially saddened
to learn of his death in late July (see page 68). So
this month I give her this page to share some
things she learned from him—great lessons we
can all apply to our lives and businesses:
Marketing Director Holly Biller
hbiller@glass.com z x123
Tina Czar
tczar@glass.com z x115
Marketing Assistants Jen Mugridge
jmugridge@glass.com z x117
R
Director of Events
Jenna Reed
jreed@glass.com z x135
Customer Relations Janeen Mulligan
Manager
Web Developer
jmulligan@glass.com z x112
Bryan Hovey
bhovey@glass.com z x125
Chris Bunn
Video Producer
•
Never forget where you came from. Russ
cbunn@glass.com z x121
Ebeid could relate to so many people because
Published by Key Communications Inc.
Debra Levy, president
0 P G A Drive, Suite 201
Stafford, Virginia 22554
he knew what it was like to grow up in a Russ Ebeid at glasstec 2010.
family of modest means. He believed in the
American dream because he was a product of it. He once told me that he
could know everything he needed to about a person just by getting answers
to three questions, two of which were “where did you grow up?” and “what
did your dad do for a living?”
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5
40/720-5584 z fax: 540/720-5687 z www.glass.com
z ADVERTISING OFFICES z
Midwest,
Plain States
and Texas
Lisa Naugle
lnaugle@glass.com
312/850-0899 z fax: 312/277-2912
Southeast
Scott Rickles
srickles@glass.com
•
Never be satisfied with the status quo. Together with his mentor Bill
Davidson, Ebeid challenged the way plants were built and glass was sold.
When they wanted to be in a particular part of the market, they went in with
the intention of winning it—and they usually did. They opened plants in
countries when they were told they couldn’t and, by the time they were done,
they had transformed Guardian from a domestic windshield fabricator into a
leading worldwide manufacturer of glass and building products.
Disruption can be a good thing. Ebeid recognized that there was opportu-
nity in disruption and often made the most of that opportunity. “People call
us renegades,” he told me once, “but a lot of renegades are very successful
because they seize opportunity even if it’s uncomfortable.”
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70/664-4567 z fax: 770/740-1399
Northeast, West Coast Josh Lentz
and Canada
Europe
jlentz@glass.com
60/563-4936 z fax: 888/786-8777
3
Patrick Connolly
patco@glass.com
9
9 Kings Road
Westcliff on Sea
Essex SSO 8PH England
•
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(
44) 1-702-477341 z fax: (44) 1-702-477559
Asia and
South America
Casey Flores
cflores@glass.com
1
44 Penn Avenue
Pittsburgh, PA 15210
Tel: 540/602-3268
Contact Publisher Directly
Play hardball when you have to. And when Ebeid felt he had to, he did. He
stared down governments and suppliers when necessary, often with the
desired results. “The problem with this is that you must be willing to live up
to your word,” he said.
All others
z EDITORIAL ADVISORY BOARD MEMBERS
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Michael Chausse, vice president, Vi-Lux Building Products.
Chris Dimou, CEO, Roto Frank North America, general manager,
the Americas.
You can learn from everyone. Russ Ebeid was incredibly kind to me person-
ally over the years. He invited me to speak before his senior management
group a few years ago to offer my insights about the glass industry. I confess
I was a bit nervous about that one, and felt a wave of incredible relief pour
through me at the end when he said I’d hit it spot on. After it was over, he said
to me, “See, I can learn things from you, too.” I treasured that comment.
Know when it’s time to go. A couple of months after he retired, our associate
publisher, Lisa Naugle, and I went to visit him at the country club in suburban
Detroit that he had purchased and was now going to run. It was a move that had
left me scratching my head a bit, so I asked him about it. “Everyone wants me to
consult, to write a book, to teach—all about the glass industry. I have no interest
in doing that; I’ve done that. I need to be able to learn new things. I need a chal-
lenge and this will be enough of a challenge for me. It’s just time to move on.” y
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Tim Dykstra, director of sales, moulding and trim, Royal Building Products
Scott Gates, president, CEO, Western Window Systems
Ron Hess, CEO, Window Depot
Matt Hullander, owner, Hullco Exteriors
Mark Montgomery, vice president, marketing, US Windows, Ply Gem
Building Products
•
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Joe Shaheen, director, sales and marketing, GED Integrated Solutions
Kari Tamminga, marketing manager WTS Paradigm
•
Permissions: Material in this publication may not be reproduced
in any format without publisher’s permission. Request for both
print and PDF reprints should be directed to the Digital Media
Services department, 540/720-5584; dms@glass.com.
Member
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