Scotnitlilnuiend ftrhomepFargea5m3 e
will become a niche product for high- windows work well in milder climates. new heights and lengths with the least
ly discriminating homeowners and The latter is also a good choice for interruption of view.”
luxury home builders.”
hurricane-prone areas. They’re easier
to keep up as well.
While many might associate mod-
ern high-end window designs with
A Lot of Opportunity
“The reason people are going with aluminum or steel, Higman says
Despite that, one industry expert aluminum clad is the low-mainte- wood’s characteristics can achieve a
says we could be entering a renais- nance part of it,” said Todd Metz, look he calls “warm contemporary.”
sance of wood windows, and that sales manager with Lincoln Windows,
could mean strong sales for home-im- during the 2016 International clean details, but with a wood interior
provement companies catering to Builders’ Show in Las Vegas. to soften the look of the windows and
upscale clients. Clad-wood windows offer out- take advantage of wood’s natural ther-
Architects, designers and cus- standing thermal performance and mal efficiency,” he says.
“That means narrow sight lines and
“
tomers are re-discovering wood as durability—but they’re also pricey.
a material that is both an attractive,
Technological Advances
environmentally-friendly, renewable
Wood windows have seen many
innovations in recent years. For exam-
ple, several companies are making
fenestration products out of acetyl-
ated wood, in which the part of
the wood that bonds with water is
replaced by acetyl groups. That yields
a product that resists rot and termites
and is less likely to shrink and swell.
Other innovations involve using
wood in curtainwall systems. Reveal
Windows & Doors’ product in this seg-
ment uses engineered wood mullions
on the interior and either wood or
aluminum caps on the exterior.
2
015 U.S. Window Market
resource, and one that can be engi-
neered to handle impressive structur-
al loads without necessarily adding
massive bulk,” says Ryan Higman,
the president of Reveal Windows &
%
WOOD
15
%
ADrocohrist,ewcthuircahl arMe dilelwveolrokp.ed“TbyhePraecifiics O1T5HER Framing
Sales by
%
0
7
VINYL
a very healthy market for high-end
Material
wood window and door systems. With
the current strong economy, many
customers are finally moving for-
ward with their plans for their dream
remodel, and they want wood prod- Source: AAMA
ucts that give a luxury feel and pre-
mium performance without having to
“It’s going to last almost forever,”
“It’s really taking off in popularity
resort to the commercial or industrial said says Matt Risinger, a building right now,” says Higman. “The price
look and feel of metal systems.”
Sales are looking strong, too.
science expert who has a popular point is a bit higher than thermal-
YouTube channel. “But it’s probably ly-broken aluminum systems, but
“
The market has been fairly con- the most expensive window you’re those can’t compete with the natural
sistent for the last few years on a going to find out there as well.”
solid growth track,” says Kris Hanson,
look, feel and thermal efficiency of
wood-based systems. Wood also gives
tremendous design flexibility.”
senior manager, product management Designs Trend Modern
at Marvin Windows and Doors. “New
Like so many other aspects of
Sierra Pacific recently introduced
construction continues to be strong; home design and construction, mod- a new architectural wall system that
the replacement and remodeling mar- ern looks are popular among custom- uses structural, laminated wood
ket is a business that also continues to ers who seek wood windows.
beams. These engineered wall sys-
be consistent. Overall market condi-
tions are good.”
“The rush toward contemporary tems offer all-wood interiors and are
designs that we’ve seen coming on also load-bearing.
“We’rehittingourstrideatrecord-set- strong in recent years continues,” says
And the company’s H3 window,
ting growth,” says Dominic Truniger, Truniger. “Hallmarks of contemporary which incorporates aluminum, vinyl
vice president of sales for Sierra Pacific design relative to windows and doors and wood, is also getting a new
Windows. “This is a large market seg- include full vistas, minimal sight lines, enhancement: an accessory frame
ment with a lot of opportunity.”
Dealers interested in selling these 90-degree open corners. Massive
industrial styling, squared lines and with four available profiles.
“The innovative design approach
high-end products should know that floor-to-ceiling glass isn’t just an ideal has already received rave reviews
the type of clad-wood window you’ll anymore. It’s the starting point of the from builders for what it means for a
want to stock should match the cli- design of most of our projects. It takes smarter installation,” says Truniger. y
mate of your market. Vinyl-clad win- manufacturing windows and doors
dows can be a good choice in hot, that have the inherent structural Trey Barrineau is the editor of DWM
humid climates, while aluminum-clad brute strength that can carry glass to magazine.
5
4
Door & Window Market
www.dwmmag.com