Industry Indices  
HOUSING  
Survey Says Buyers Willing to Trade  
Square Footage for Amenities  
he average size of newly built homes  
decreased in 2016, and a survey from  
T
the National Association of Home  
Builders (NAHB) says this is because mil-  
lennials are finally dipping their toes into  
the market. One of the amenities they are  
looking for is low-E windows.  
In 2015, the typical new home  
had 2,689 square feet. In 2016,  
it dropped to 2,634, according  
to figures supplied by the U.S.  
Census Bureau. That’s the first  
drop in size since 2009, said  
Rose Quint, NAHB assistant vice  
president for survey research.  
HOUSING  
Housing Will Continue  
Gradual Climb in 2017  
Single-family  
production will REMODELING  
continue on an Remodelers Find Operational Efficiencies as Market Recovers  
upward trajectory  
in 2017, accord-  
ing to the NAHB.  
NAHB is project-  
ing 1.16 million  
Remodelers’ average profit margins have increased since 2011, indicating  
they are running their businesses more efficiently as residential remodeling  
activity steadily improves, according to experts.  
The 2017 NAHB Remodelers’ Cost of Doing Business Study shows that the  
average gross profit margin for surveyed remodelers increased from 26.8 per-  
cent in 2011 to 28.9 percent in 2015. The average net profit margin increased  
1
.6  
MILLION  
total  
housing  
starts in 2016,  
up 4.9 percent  
from the previous  
from 3.0 to 5.3 percent during the same period.  
y
year’s total of 1.11 GROSS PROFIT MARGIN  
million units.  
Single-family  
production  
expected to rise  
0 percent in 2017 to 855,000 units  
and increase an additional 12 percent  
to 961,000 next year.  
On the multifamily front, NAHB  
anticipates multifamily starts to hold  
steady in 2017 at 384,000 units, which  
would be 1,000 units above last year’s  
pace.  
is  
2
8.9%  
26.8%  
1
2
011 2015  
AVERAGE NET PROFIT MARGIN 3.0%  
5.3%  
5
2
Door & Window Market  
www.dwmmag.com  

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