Room for Improvement
While New Construction Stalls, Suppliers Take a New Look at Retrofits
by Megan Headley
As new commercial construction churns
through its forecasted slump in 2010, the commercial glass industry is
taking a closer look at ways to capitalize on opportunities in the retrofit
“It is a trend that is just getting started,” comments Rick De La Guardia,
president of DLG Engineering Inc. in Miami. “I have worked on, and
have seen, numerous condominiums and commercial buildings do a complete
retrofit of their outdated windows and doors to more energy-efficient
and safer products.”
Robin Randall, vice president of marketing for TRACO in Cranberry Township,
Pa., is watching that trend take off as well. “We have seen an increase
in retrofit projects, in large part due to the decline in new construction.”
Still, others say this growing trend might not be growing fast enough
to really help buoy installers searching for work.
“The retrofit market right now is in the dumps with financing on the private
sector side,” says Tom Johnson, executive vice president of the glazing
contractor Burgess-Snyder Industries in Virginia Beach, Va. “On the state
level I think cities are in somewhat of a squeeze and we have not seen
much retrofit work hit the streets. Most of the work we’ve seen has been
He adds, “I’ve worked with architects on some condominium projects that
are desperately in need of door and window work as part of their overall
renovation, but they’re strapped to get loans as well. There are a limited
number of projects I think that are going to be available to us this year.
I’m not too optimistic that this year is going to be as good as last year.”
“The downturn has affected nearly every aspect of the market. Renovation
projects would have to significantly increase in order to offset the losses
in other commercial segments,” adds Jeff Griffiths, director of business
development at SAFTI FIRST Fire Rated Glazing Solutions. However, he acknowledges,
“An increased emphasis on energy performance improvements, the need to
align older buildings with today’s technological needs and the ability
to tap into equity for funding are all important factors that could cushion
the blow to the renovation market segment.”
While retrofit revenues for Minneapolis-based Apogee Enterprises historically
have been about 25 percent, Russ Huffer, chairperson and chief executive
officer, has said this may change with the right incentives.
“If the government were to put retrofit incentives in place it could grow,”
he says. “There is no question that retrofit can significantly change
the energy performance of older buildings.”
Already, Huffer says, he is seeing increased interest as a result of “stimulus
projects.” He adds, “We’ve also seen interest from non-government projects,
but many of these projects are not moving ahead with the difficulty in
Mark Meshulam, executive vice president of Builders Architectural in Deerfield,
Ill., agrees that the retrofit work might not be there now—but now is
precisely the time to prepare for work in this segment.
“Right now there’s been such a huge decrease in all kinds of work that
it’s hard to say,” Meshulam says. He adds, “I believe that the fastest
part of our industry’s market to return will be rehab, first in the public
sector, then the private sector.”
Despite dour predictions for 2010, Associated General Contractors of America
chief executive officer Stephen Sandherr tried to spin a silver lining
out of the gray cloud hanging over commercial construction during a recent
forecast he pointed out that low costs of materials and labor provide
good deals for municipalities to begin a construction project.
“As new federal producer price index figures … make clear, construction
material costs are at multi-year lows, which is why places like Maryland’s
Montgomery County are moving forward with aggressive capital plans despite
tight budgets. They know they’re getting good deals for construction now
and that if they wait, these projects will only cost more.”
Sandherr added that the association was contacting Congressional and administration
leaders to urge them to invest in construction activity. “If they act
now, they can save taxpayers millions on construction costs while immediately
boosting employment and economic activity,” he said.
While glass products may not be among those discounted materials, it is
an incentive that could get the ball rolling on some renovation projects
that require less of an overall investment than new construction—particularly
when suppliers and installers help to explain how glass products ultimately
can offer huge cost savings.
According to a report published by McGraw Hill Construction in October
2009 entitled “Green Building Retrofit & Renovation,” the downturn
is encouraging adoption of energy-efficient practices in renovation projects
as suppliers promote the long-term money-saving benefits of energy-efficient
products. The report further states that all owners surveyed reported
using more energy-efficient lighting or natural daylighting in their green
retrofit and renovation projects. In other words, building owners looking
to retrofit know improvements in glass will have a big return on investment.
So how to get the other owners to consider replacing their inefficient
“It is always important to explain how replacing products can improve
the performance of the units and consequently the overall structure dramatically,”
Randall says. She adds, “We have noticed an increased requirement for
energy-efficient products in all segments of the fenestration industry.”
Promoting the cost-saving benefits of glass and related products can only
help increase those requirements. Suppliers more than ever before are
promoting the energy-efficient properties of their products—and with good
reason, as that McGraw Hill report also predicts green building renovations
to jump from 5 to 9 percent of the market to 20 to 30 percent in just
five years. That jump may start sooner rather than later as less than
20 percent of building owners surveyed indicated that they used bank loans
to finance green retrofit and renovation projects. The report attributes
this in part to the tightening of credit that has occurred since the fall
of 2008 and the relatively low costs of many renovation projects. Instead,
building owners are looking to alternative financing measures such as
the services of an energy service company (ESCO). ESCOs, the report explains,
finance the upfront cost of the retrofit and take a percentage of the
Meshulam advises glass industry professionals to promote their energy—and
cost—benefits based on a three-pronged approach by addressing: tax benefits
available to help with the immediate costs, longer-term energy savings
and the existing data that documents the enhanced market value of properties
with green upgrades.
“That can be quite persuasive. There’s data out there that indicates that
the cost to retrofit windows can be recouped to a very great extent by
the increased market value of the property,” Meshulam says. “A formula
that puts all of those things together can create a persuasive message.”
Huffer cites similar data. “Often when monolithic glass is replaced, there
are huge energy savings to be achieved, as well as increases in comfort
and productivity for employees with the improved energy efficiency and
greater use of daylighting. The improvements also increase the value of
the building and can lead to increased lease rates for building owners,”
With regard to those tax benefits in Meshulam’s first prong, Sandherr
cited the stimulus bill as another bright spot for contractors. “The approximately
$135 billion in construction funds included in last year’s package are
now beginning to have a measurable, but limited, impact on the construction
industry,” he said.
The American Recovery and Reinvestment Act (ARRA) set aside $750 million
for updating federal buildings and United States courthouses for energy
efficiency and $4.5 billion toward converting GSA facilities to high-performance
Still, Huffer says, “The stimulus projects are a positive for the market
but are impacting a fraction of the total capacity that is available.”
In addition to federal buildings, educational institutions are making
the most of government assistance. According to the McGraw Hill report,
the sectors with the largest green retrofit opportunity are education
and office—approximately 50 percent of all retrofit activity.
Information from the U.S. Department of Energy states that funds are available
for financing energy efficiency and renewable energy measures in public
and private non-profit schools. Schools, school districts and higher education
institutions are advised to work with state or local energy offices to
develop energy conservation strategies. And in a news release issued on
November 23, 2009, the National Institute of Building Sciences explained
that the federal government’s Qualified School Construction Bond (QSCB)
program, created by the ARRA, provide tax credits, in lieu of interest
paid by the state or district, to bondholders as a more efficient source
of funding. The states and districts that issue the bonds will be responsible
only for paying back the principal, making it possible for them to purchase
land, build new buildings and/or renovate existing buildings at a savings
of up to 50 percent (visit www.edfacilities.org/school-modernization/
for more information).
School districts seem to be taking advantage of these incentives. TRACO’s
projects are a good example of school demand for energy-efficiency; when
asked about retrofits projects to which it has recently supplied, a very
exclusive list is offered ranging from Slippery Rock Elementary to the
University of Detroit, and all education points in between.
Diana San Diego, director of marketing of SAFTI FIRST in San Francisco,
also sees this playing out. “We are seeing a lot of school renovation
work going on—and it seems that school districts are taking this opportunity
to upgrade the glazing. This includes eliminating the old wired glass
to a fire and safety product, making windows more energy-efficient, increasing
the amount of glazing to maximize daylighting or expanding artificial
But as San Diego cautions, while energy efficiency upgrades may be the
motivation, as with any renovation new products are being brought into
to meet existing codes.
“Safety and technology can be two important reasons to renovate,” adds
Griffiths. “Existing conditions can be considered unsafe based on current
code requirements. Technological advancements, whether they may be a result
of electronic media or energy efficiency, for example, can drive the need
to upgrade older facilities.”
Rolling with the Punches
De La Guardia currently is assisting in the retrofit of an historic building
in Miami, the Vizcaya Museum and Gardens, to provide a flood-resistant
storefront system. As he’s learned, renovation projects can become more
extensive then originally planned to meet existing codes.
“There have been several code changes in recent years that will affect
this,” he says. “If you have an old [building]and it’s not properly designed
to today’s code you may not have an issue solely with the doors and windows,
but you might have an issue with a structure that wasn’t designed to transfer
the loads from the windows and doors.”
“We’re going after
what’s out there in the commercial market, be it retrofit or new construction.”
–Tom Johnson, Burgess-Snyder Industries
Installers need to be sure that they’re looking at all of the existing
codes and are updating not simply for energy properties or aesthetics,
but safety as well—and need to be sure that the existing structure can
support today’s new products.
Randall notes that other often-overlooked considerations include integrating
the new door or window system with existing building envelope systems.
“The goal is always to improve the total performance of the doors and
windows using the most innovative technology to improve air, water, thermal
and structural performance,” she says. “This contributes to the overall
performance of the building envelope.”
Griffiths adds, “Tying into existing waterproofing materials and methodologies
can be tricky and requires having a wider range of experience and knowledge.”
New technologies, in addition to updated codes, can affect the way a retrofit
project is installed. “The biggest trend that I’m seeing with replacement
and even new construction is the use of expandable foams in the space
between the edge of the window and the building substrate,” Meshulam comments.
“We never saw that before about two years ago, and now it seems like almost
every job has it. That will help the energy performance in terms of making
the surfaces feel warmer and it also isolates the edge of the window from
cold air that might be in the wall cavity.”
Another not-to-be-overlooked consideration remains aesthetics, particularly
in historic buildings.
“There is the challenge of maintaining the current aesthetics/historical
look of the building with the new energy-efficient systems,” Huffer says.
Randall adds, “Depending upon the era of the building, often times retrofit projects
require the aesthetics of the building to match or be similar to the existing
Gaining Retrofit Experience
Companies with experience in renovation projects certainly will have an
easier time capitalizing on these opportunities, and installers may want
to seek out suppliers that promote renovation-specific products.
“You have to be experienced with retrofit projects to be able provide
solutions and provide products that maximize performance,” Randall says.
In the end, though this market may help some companies create new opportunities,
right now it’s still an overall smaller market feeding a large number
As Johnson says, “We’re going after what’s out there in the commercial
market, be it retrofit or new construction. I do believe this is going
to be a down year for all of us. I don’t see as many projects, so with
the available work that’s going to be out there for the many firms that
are going to be chasing it, it’s going to be pretty competitive. We have
a backlog, but I think by the end of the year we’ll be wishing we had
a larger one.”
In those cases, the most that can be done is to lay the groundwork for
jobs early in the recovery cycle.
“The idea is to create a clear value proposition for the customer,” Meshulam
says. “It’s not going to cause people who don’t have money to spend it.
But if those messages can be hammered out now, then when the economy starts
to loosen up there should be some pent-up demand. If the [architects and
building owners] have been educated during this interim period as to the
benefits, they might move quicker. They might already have figured out
who they want to work with—whoever’s providing that information now.”
Megan Headley is the editor of USGlass.
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