Volume 48, Issue 6- June 2013


From Hardware to Social Media, Glass Expo
Midwest 2013 Offers Diverse Seminar Program

Glass Expo Midwest 2013 is set to take place October 31-November 1 at the Renaissance Schaumburg Convention Center Hotel in Schaumburg (Chicago), Ill. Co-sponsored by the Illinois Glazing Association, the Indiana, Ohio, Minnesota and Wisconsin Glass Associations, Detroit Glass Dealers Association, the Association of Glazing Contractors and USGlass magazine.

Thursday, October 31
8:45 - 9:45 a.m.
Event Welcome & Keynote

William Grenier will present the latest market outlook both globally and in the U.S., complete with the economic data to help attendees chart their companies’ future.

Speaker: William Grenier, chief investment officer of Mariner Wealth Advisors

10:00 - 11:00 a.m.
Taking Hard Out of Hardware

This seminar will explain the types of hardware commonly used in glass and metal applications and will detail what to look for and why.

Speaker: Mary Hester, outside sales manager for JLM Wholesale

11:00 a.m. - 12:00 p.m.
Getting to Know the Revised FTC Green Guides

The Federal Trade Commission (FTC) has revised its Guide to Environmental Marketing Claims, known as the Green Guides. The guides provide valuable advice to all industries, including glass companies, regarding what you can and can’t say when making green claims.

Speaker: Elizabeth Scott, staff attorney for Federal Trade Commission

11:00 a.m. - 12:00 p.m.
Construction Site Protection and Maintenance of Architectural Glass

Learn how to cultivate an awareness of key factors that promote glass surface corrosion; identify handling and storage precautions that can minimize the probability of glass surface staining at warehouses and construction sites; elucidate the influence of local environments on the accumulation of soils and debris on glass; and more.

Speaker: Paul Duffer, Ph.D., technical adjunct for the Glass Committee, IWCA

1:15 - 3:00 p.m.
Stop Marketing Like it’s 1999

This presentation will provide you with a roadmap to prepare your marketing and sales team for success in the online future.

Speaker: Bob DeStefano, online marketing strategist and speaker

1:15 – 3:00 p.m.
What Architects and Contract Glaziers Want

Learn what information architects are receiving and what products and considerations are on the forefront of their job designs.

Panel will be led and moderated by Lyle Hill, technical director of Keytech N.A.

Friday, November 1
8:00 - 9:00 a.m.
School Safety!

Schools and educational facilities can be designed and built as bright, open, transparent learning environments that are also safe and secure. Learn how glass and glazing products can be used in these projects and the many benefits that they can provide.

8:00 - 9:00 a.m.
Facebook + Twitter + Groupon! Oh My!

Learn how to combine your company’s social media content with sharing through social networks to create targeted marketing results. Become more than just an “updater.”

Speaker: Deb Levy, president of Key Communications Inc.

9:00-10:00 a.m
Anti-Terrorism and Blast Mitigation Aluminum Glazing Systems

This session will focus on the requirements of the Department of Defense's Unified Facilities Criteria and test methods developed to validate the ability of a system to provide protection from flying glass.

Speaker: John Johnson, architectural sales representative for YKK AP America

9:00 - 10:30 a.m.
Understanding the Customer of the Future

How do you define your customer? This is a great question, and one that will determine the future success of your business. Learn how to build business with people not like you.

Speaker: Kenja Purkey, director of Strategic Plan

Copyright 2013 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.