Volume 48, Issue 11- November 2013


Being Successful
Best Practices for Increasing Sales and Profits
by Richard Voreis

This is the first in a series of articles I’ll be writing for USGlass magazine focusing on useful ideas that can increase glass company sales, profits and overall company performance. Let’s start with how to be more successful in challenging times.

In today’s challenging times, companies need to be focused on conducting business in ways that will maximize sales, profits and ultimately bring about the following:

• Happy and loyal customers … who return for repeat business;
• Happy and empowered employees …who are career oriented; and
• Happy and satisfied owners … who achieve their financial goals.

Knowing What Works

I was asked by the USGlass magazine to write these “Best Practices” articles because my consulting firm provides a broad range of consulting services to glass and glazing subcontractors, general contractors and others in the building construction industry. We have worked with dozens and dozens of glass and glazing subcontractors. We continually see best practices and we are constantly up-to-date on what works and what doesn’t work in your type of business. We pass this insight along to our clients so they learn in the shortest period of time and through the easiest way. Rarely does any business have this type of exposure. Additionally, these best practices are continuously being updated by our constant exposure to many glass and glazing subcontractors on a national basis.  

Sharing Ideas

The theme of our discussions is how to be more successful in challenging times.  We’ll talk about business development, management tools and tips, strategic planning, new opportunities, employee development and related topics of your choice. You can respond to my articles, as well as ask for specific topics. Don’t limit your thinking or hold back on your creativity no matter how unconventional or non-traditional.

As we share our thoughts, I’ll share many best practices with you, as well as other initiatives that contribute to achieving a successful glass and glazing company. As we know, the current economy continues to present serious challenges for all of us. We can either accept reality or we can do something about it. 

Best practices fact:

Doing nothing other than what you have traditionally done should not be an option. Continuing to do the same things will get the same results. Change is good and change is necessary in order to be successful on a continuing basis.

Overall, our focus will be on new and different approaches to conducting business, as well as how you can achieve positive results that impact your bottom line, motivate your employees and make customers want to do business with you. This may require you to embrace the unconventional or non-traditional ways of doing business. So, keep an open mind.

Change is Good

We have found that companies that hold on to fond memories of their past success and constantly emulate them as they address the future are in trouble. Successful companies appreciate those fond memories. But at the same time, look for ways to change as a springboard for continuous improvement. Stability does not come from not changing; it comes from continually reassessing what works and what doesn’t work anymore and then discarding or improving it. Embrace change, because standing still is just another way of falling behind.

I think that bears repeating. Embrace change, because standing still is just another way of falling behind.

With these thoughts in mind, I’ve got a thought-provoking question to ask: What are you doing differently to not just survive, but to succeed to the fullest? I’d really like to hear from you, so please share your thoughts with me.

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