Volume 49, Issue 4 - April 2014


Clarity Glass Wholesalers Eyes Customer Service as Key to Success

Chris Sezonov, who had spent some seven years in the Texas glass industry, was frustrated with the level of customer service in Houston’s wholesale glass market. He decided to turn that frustration into an opportunity.

Working on the installation side of the glass business gave Sezonov plenty of time to ponder and repeat the mantra, “If I were running a glass wholesale business, here’s how I would treat my customers.” Such reflection started to take concrete form in February when he launched Clarity Glass Wholesalers, a full-service glass wholesale provider.

“It was as a matter of just being in the position to say, ‘You know what? There’s a need out there in the market. There are other companies out there that aren’t filling that service side,” says Sezonov.

The pledge to improve customer service may sound like a cliché in just about any industry and business but, according to Sezonov, it is definitely an issue in the Houston glass wholesale world. “Having been on the installation side, the quality of the customer service is, frankly, very poor here,” says Sezonov, himself a native Houstonian.

Perhaps part of that is attributable to the strength of the local market. When things are good in any industry, customer service can easily slip to the back seat as companies scramble to fill orders. Even during the recession, Texas proved to be one of the brighter spots in the flagging national economy, and Houston’s construction and glass industries did just fine during that time. Now, according to Sezonov, the market is even hotter, making it a good time to launch a startup.

Sezonov says Clarity Glass Wholesalers plans to make its name with strong customer service and quality, adding that the company has hit the ground running order-wise. And for now, he says he’s content building a solid base of loyal customers and letting word of mouth be his greatest asset.

C.R. Laurence Expands Denver Location
C.R. Laurence Co. Inc. (CRL) has expanded its Denver service center. The facility will now operate as a new CRL-U.S. Aluminum super center. “Expanding the Denver service center aligns with our long-term goals for improving and bringing the full U.S. Aluminum product line to more of our North American service centers to better serve our customers,” says Lloyd Talbert, president.

Industry veteran and U.S. Aluminum product specialist Nathan Miller, along with technical veteran Dan Joella, will spearhead a new in-house U.S. Aluminum technical service department for the new super center.

In other news, the first round of the company’s technical sales professionals, outside sales representatives and project managers have received the distinguished Construction Documents Technologist (CDT) certification through the company’s relationship with Construction Specifications Institute.

The company had developed a training program to further develop its employees’ construction industry knowledge. Passing the exam demonstrates a comprehensive working knowledge of interpreting written construction documents and understanding the roles and relationships of all participants, according to CRL.

Missouri Governor Recognizes EFCO
Missouri Gov. Jay Nixon recently presented the “Flag of Freedom” award to Monett, Mo.-based EFCO Corp. for hiring 24 military veterans as part of the “Show-Me Heroes” program. Established by Gov. Nixon in January 2010, the program is designed to connect military veterans with job opportunities when they return home from service. Employers participating in the Show-Me Heroes program sign a pledge to reach out to, recruit and interview veterans for job openings at their business.

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Research Frontiers Inc. has licensed Brazilian architectural glass fabricator Mecanica de Vidros Industria E Comercio Ltda. to offer SPD-Smart architectural products such as SPD-Smart doors, windows, partitions and skylights in Brazil.

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