Volume 50, Issue 2 - February 2015

California Teamin'

Glass Expo West™ is Back
in 2015, Bringing Education,
Networking and More

by Kelcy Summers

hat can you learn in two days? Plenty. If you’re involved in the architectural glass industry, Glass Expo West™ ’15 is the perfect place to home in on education, knowledge, new products and more. The Southern California city of Irvine, a suburb of Anaheim, will host the two-day event March 19-20, 2015. Irvine is in close proximity to the major hubs of Los Angeles and Anaheim, is less than an hour’s drive from San Diego and a quick flight from San Francisco.

A New Home

Formerly run by the California Glass Association/America’s Glass Association, the West Coast had both a strong presence and need for a trade show. As a result, Glass Expo West is now back and under new management, offering education and business building tools. The show is now managed by Key Communications Inc., publisher of USGlass magazine and event manager for Glass Expo Midwest™, Glass Expo Northeast™ and Glass TEXpo™, among others.

“We’ve always had a strong commitment to regional education. There has been a void in education in this part of the country since the show stopped five years ago,” says Debra Levy, president of Key Communications. “We are excited to revive it and anxious to build on its success.”

Glass Expo West ’15 offers essential information at a convenient location and an affordable price. This year’s event promises to bring hard-hitting seminar topics, as well as the opportunity to meet and explore new vendors, products and services. Attendees and exhibitors can also enjoy the welcoming cocktail party taking place March 19 from 6 -8 p.m. on the show floor.

Trade show hours run Thursday, March 19, from 3-8 p.m. and from 10 a.m. - 2 p.m. on Friday, March 20 in the Grand Ballroom.

Exhibitors will feature a range of products and services for the architectural glass industry.

The Host Hotel

The Hotel Irvine Jamboree Center is offering Glass Expo West ’15 attendees a discounted room rate of $149 USD per night, king/double, plus tax. This rate is available until February 24, 2015 on a first-come, first-served basis. To book your room within the discount block, please call 888/230-4452: Monday – Friday, 7 a.m. – 8 p.m.; Saturday – Sunday, 9 a.m. – 5 p.m. Ask for reservations and mention you are with Glass Expo West ’15.

Pre-Register and Pocket the Savings

Pre-registration saves you money with reduced registration fees and alleviates long lines on show days. It also helps show management plan for proper room sizes, seating, adequate food and beverage supplies and other items for your comfort and enjoyment. We encourage you to pre-register online for the fastest registration service. You must pre-register by close of business on Friday, February 27, 2015, to take advantage of the deepest discounts. Onsite pricing will go into effect after that day.

Plus, subscribers of USGlass magazine who register by February 27 will receive a free attendee registration (a $79 value) at no charge. This offer does extend to all employees of your company. You must be preregistered to take advantage of this offer. These discounts and complimentary offers are not valid for non-sponsoring or non-exhibiting industry suppliers or anyone under 16 years of age.

To learn more about attending or exhibiting at
Glass Expo West ’15, visit the event
website at http://www.usglassmag.com/gew.

Glass Expo West™ ’15 Tentative Seminar Schedule'

Information You’ve Been Looking For

Other regional trade shows may offer general seminars, but at Glass Expo WestTM ’15, you’ll find industry-specific education designed and executed by top experts in the field. Seminar speakers bring their expertise and experience in order to share their knowledge with you and your peers to better your businesses.

Thursday, March 19

8:30 – 8:45 a.m.
Welcome to Glass Expo West ’15

Glass Expo West ’15 has returned to bring qualified customers and prospects together to view the latest products and services in the industry. Come join the staff of USGlass magazine as they welcome you to the conference and provide an overview of the exciting two days ahead.

8:45 – 9:45 a.m.
Economic Outlook 2015

Back by popular demand is William Greiner, who will present the latest market outlook both globally and here in the U.S., complete with the economic data you need to know to chart your company’s future. Greiner spoke at Glass Expo MidwestTM ’13, and one attendee said “it was one of the best economic presentations” he had ever heard. Greiner has 32 years of industry experience. Prior to joining Mariner, he was chief investment officer of Scout Investments.

William Greiner, chief investment officer at Mariner Wealth Advisors.

10 – 11 a.m.
Taking the “Hard” Out of Hardware

Hardware is one of the least understood components of the glazing system, yet it can be one of the most profitable. Knowing what types of hardware to choose can help increase your business and return on a job. This seminar will explain the types of hardware commonly used in glass and metal applications and will detail what to look for and why.

Mary Hester and Leigh Ann Page, JLM Wholesale.

11 a.m. – 12:15 p.m.
Trends in Building Construction

In order to get your piece of the contract glazing business, you need to know what is occurring and plan as best as you can for what’s to come. Viewing the data and working with an industry expert who can help forecast is an integral part of being successful. Come learn what information you need to know to capitalize on the trends that will affect your bottom line.

Richard Voreis, CEO of Dallas-based Consulting Collaborative, and a blogger/columnist for USGlass magazine.

1:30 – 2:30 p.m.
Keynote: Insider’s Secrets to
Making Money with Social Media

Sure, social media is all the rage, and everyone tells you that you have to be on Facebook. But are you convinced that you’re getting the maximum return on investment from social media? Are you finding it more challenging to improve your social media marketing effectiveness? This “no theory, no hype” approach gives you the straight truth about improving your ROI with social media. If profitably growing your business is your objective, then this is a must-attend session for you.

Instructor: Brian Offenberger is one of America’s leading marketing and sales keynote speakers. He was previously on “Online Marketing with RSS Ray” (wsRadio.com 2006-2011), and has been a keynote speaker for the past seven years. He owns Right On—No Bull Marketing, a digital marketing agency, and NJL Sales Training, a salesperson performance accelerator.

2:30 – 3:00 p.m.
Hydrophobic Coatings: What Are They and How Do I Choose the Proper One?

This session will present an opportunity for attendees to learn how to decipher all the scientific testing and rhetoric surrounding hydrophobic protective coatings and access their authenticity. Attendees will also learn the terminology, features and attributes when selecting a protective coating and why one coating may work better than another. Lastly, this presentation will highlight the new methods of application in the protective coating industry that will offer new opportunities for profit.

Carl Christ, director of onsite services for
Diamon-Fusion International.

Friday, March 20

8 – 10 a.m.
How to Get Top Search Engine
Rankings in Your Local Market

With nine out of 10 consumers using search engines to make a purchase, top search engine rankings in your local market are of prime importance. In this high-impact session, you’ll discover how your company can soar to the top spots on Google and other search engines.

Brian Offenberger, leading marketing and sales keynote speakers. (For more information see above.)

10 – 11 a.m.
Clear Controversy: The Future of
Glass in the Building Skin

The latest episode of the “war on glass” has heightened the rhetoric of controversy surrounding this ubiquitous building material. The glass industry is happy to have won this recent round, but what does the future hold for the application of architectural glass as a façade material? We are in the midst of a step-change in building façade technology, as well as the transformation of the built environment. What are the drivers of change catalyzing this transformation? What are the current dominant trends, and how may they play out into the future? How can the industry and its constituents best respond to the vagaries of emerging market conditions and the inevitable turbulence to come? These and other questions are explored in this thought-provoking program.

Instructor: Mic Patterson, LEED AP (BD+C), is a designer, researcher, educator, futurist, author, photographer and entrepreneur. He is the vice president of strategic development at Enclos, working from their advanced technology studio. n

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No reproduction of any type without expressed written permission.