Volume 50, Issue 2 - February 2015
Exhibitors will feature a range of products and services for the architectural glass industry.
To learn more about attending or exhibiting at
Glass Expo West™ ’15 Tentative Seminar Schedule'
Information You’ve Been Looking For
Other regional trade shows may offer general seminars, but at Glass Expo WestTM ’15, you’ll find industry-specific education designed and executed by top experts in the field. Seminar speakers bring their expertise and experience in order to share their knowledge with you and your peers to better your businesses.
Thursday, March 19
8:30 – 8:45 a.m.
Welcome to Glass Expo West ’15
Glass Expo West ’15 has returned to bring qualified customers and prospects together to view the latest products and services in the industry. Come join the staff of USGlass magazine as they welcome you to the conference and provide an overview of the exciting two days ahead.
8:45 – 9:45 a.m.
Economic Outlook 2015
Back by popular demand is William Greiner, who will present the latest market outlook both globally and here in the U.S., complete with the economic data you need to know to chart your company’s future. Greiner spoke at Glass Expo MidwestTM ’13, and one attendee said “it was one of the best economic presentations” he had ever heard. Greiner has 32 years of industry experience. Prior to joining Mariner, he was chief investment officer of Scout Investments.
Instructor: William Greiner, chief investment officer at Mariner Wealth Advisors.
10 – 11 a.m.
Taking the “Hard” Out of Hardware
Hardware is one of the least understood components of the glazing system, yet it can be one of the most profitable. Knowing what types of hardware to choose can help increase your business and return on a job. This seminar will explain the types of hardware commonly used in glass and metal applications and will detail what to look for and why.
Instructors: Mary Hester and Leigh Ann Page, JLM Wholesale.
11 a.m. – 12:15 p.m.
Trends in Building Construction
In order to get your piece of the contract glazing business, you need to know what is occurring and plan as best as you can for what’s to come. Viewing the data and working with an industry expert who can help forecast is an integral part of being successful. Come learn what information you need to know to capitalize on the trends that will affect your bottom line.
Instructor: Richard Voreis, CEO of Dallas-based Consulting Collaborative, and a blogger/columnist for USGlass magazine.
1:30 – 2:30 p.m.
Keynote: Insider’s Secrets to
Making Money with Social Media
Sure, social media is all the rage, and everyone tells you that you have to be on Facebook. But are you convinced that you’re getting the maximum return on investment from social media? Are you finding it more challenging to improve your social media marketing effectiveness? This “no theory, no hype” approach gives you the straight truth about improving your ROI with social media. If profitably growing your business is your objective, then this is a must-attend session for you.
Instructor: Brian Offenberger is one of America’s leading marketing and sales keynote speakers. He was previously on “Online Marketing with RSS Ray” (wsRadio.com 2006-2011), and has been a keynote speaker for the past seven years. He owns Right On—No Bull Marketing, a digital marketing agency, and NJL Sales Training, a salesperson performance accelerator.
2:30 – 3:00 p.m.
Hydrophobic Coatings: What Are They and How Do I Choose the Proper One?
This session will present an opportunity for attendees to learn how to decipher all the scientific testing and rhetoric surrounding hydrophobic protective coatings and access their authenticity. Attendees will also learn the terminology, features and attributes when selecting a protective coating and why one coating may work better than another. Lastly, this presentation will highlight the new methods of application in the protective coating industry that will offer new opportunities for profit.
Instructor: Carl Christ, director of onsite services for
Friday, March 20
8 – 10 a.m.
How to Get Top Search Engine
Rankings in Your Local Market
With nine out of 10 consumers using search engines to make a purchase, top search engine rankings in your local market are of prime importance. In this high-impact session, you’ll discover how your company can soar to the top spots on Google and other search engines.
Instructor: Brian Offenberger, leading marketing and sales keynote speakers. (For more information see above.)
10 – 11 a.m.
Clear Controversy: The Future of
Glass in the Building Skin
The latest episode of the “war on glass” has heightened the rhetoric of controversy surrounding this ubiquitous building material. The glass industry is happy to have won this recent round, but what does the future hold for the application of architectural glass as a façade material? We are in the midst of a step-change in building façade technology, as well as the transformation of the built environment. What are the drivers of change catalyzing this transformation? What are the current dominant trends, and how may they play out into the future? How can the industry and its constituents best respond to the vagaries of emerging market conditions and the inevitable turbulence to come? These and other questions are explored in this thought-provoking program.
Instructor: Mic Patterson, LEED AP (BD+C), is a designer, researcher, educator, futurist, author, photographer and entrepreneur. He is the vice president of strategic development at Enclos, working from their advanced technology studio. n