Volume 50, Issue 5 - May 2015
of the West
Donn Harter, who founded Glass Expo West more than 33 years ago, welcomed attendees.
“It’s exciting to be here,” said Barry Wood of Wood’s Powr-Grip. “Our company has never missed a Glass Expo West and we are pleased it is back.”
Attendees took part in the Glass Expo West educational program where they were able to learn about topics that covered hardware and equipment, business practices, trends and more.
Education was also a key focus at Glass Expo West, which included a seminar line-up covering some of the hottest industry topics. Hardware, trends, social media and business practices were just some of the areas covered.
Mary Hester and Leigh Ann Page of JLM Wholesale Inc., for example, led a seminar on taking the hard out of hardware. They explained that while hardware is often one of the least understood components on the glazing system, it can be one of the most profitable.
The Glass Expo West ’15 trade show included exhibitors featuring a wide variety of products and services for the architectural glass industry.
Richard Voreis, CEO of Construction Collaborative, talked about trends in building construction, emphasizing the exterior building envelope.
Marketing and sales expert Brian Offenberger was Glass Expo West’s opening day keynote speaker. He discussed ways to use social media to boost business. In addition, he provided an intensive two-hour workshop on Search Engine Optimization, which included scores of questions.
Wood’s Powr-Grip was among the many exhibitors taking part in Glass Expo West ’15.
Mary Hester (left) and Leigh Ann Page of JLM Wholesale Inc. led a presentation on taking the “hard” out of hardware.
The educational sessions capped off a jam-packed, two days of information, as the program also touched on everything from economics to legal matters. Mic Patterson, widely considered a “prophet” of architectural glass, provided a list of things he’d like to see change in the U.S. glass industry.
“Take big glass,” said the director of strategic planning for Enclos during the event’s final session. “We shouldn’t have to go all the way to Europe to get it.”
“Lots of industries have their superstars,” said Levy in introducing Patterson. “Architects like Mies Van Der Rohe and Philip Johnson were rock stars to the glass industry. Well, glazing expert Mic Patterson is a rock star to the architects.”
And Patterson did not disappoint.
His 75-minute presentation provided an illuminating view of the future of the glass façade, as well as a “wish-list” of things the glass industry needs to do differently.
Marketing and sales expert Brian Offenberger’s keynote address covered how social media can help boost business.
“It made my head explode,” said one attendee, “but in a good way. It’s a presentation everyone in the glass industry—and all the architects—should see. I really learned a lot.”
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