Volume 50, Issue 5 - May 2015

Time to Show Off

2,500 square feet of InfiniteOptiks Chromatic Series film was used on this installation. The film took a total of two days to install after the design was finalized.

The window film industry wouldn’t be complete without decorative film. When applied, decorative film can
provide similar aesthetics as decorative glass treatments at a fraction of the price. Here are some major recent film installations completed by noteworthy dealers around the nation.

Custom Decorations for Dow Chemical


Dow Chemical, Houston
Window Film Installation Company:
Sunset Glass Tinting, Houston

Though smaller in size, Dow Chemical went big on design with this job. Sunset Glass Tinting captured the essence of the chemical company, using imagery and unmistakable symbols from the periodic table of elements to line the halls of the building and provide a colorful atmosphere for employees.

“It’s exactly what the architects wanted,” says Eddy Russell, president of Sunset Glass TInting. “They explored printed glass and acrylic but neither solution was approved,” so the company turned to film.

Sunset Glass Tinting was able to consult with the architect behind the project, who Russell says was from a very well-known national firm, shortly after a lunch-and-learn.

“They were delighted with the budget, quality and the delivery schedule,” he says.

Russell says his company met the architect’s incredibly high expectations. “The job was unique due to the sloped glass, the lighting on the film side of the graphic and the huge graphic files—the client wanted a super-high-resolution image, so we printed these graphics at 1,000 DPI.”

Dow Chemical employees can see the fruit of their labors on the film installed throughout the complex.

The film lining the hallways took two days to install after the design was finalized.

The sloped angle of the glass was a challenge for installers at Sunset Glass Tinting.

Luxuri-fying the
Lexus Dealership


Lexus of Omaha, Omaha, Neb.
Window Film Installation Company:
Look Company, Omaha, Neb.

When people buy a Lexus, they expect the best overall experience possible: best service, best brand and ultimately, the best car.

The owners of Lexus of Omaha know this, so they thought they’d add to the experience by adding decorative film to their many square feet of glass.

Look Company used 3M Optically Clear film printed with opaque white ink to create the grassy look.
Steve Van Buren, graphic designer, says the job took more than a third of a year.

“The design process alone took three months, the printing took three weeks and the installation took two weeks,” he says.

The project came with unique challenges. Van Buren explains the customer wanted “just the right art that would nod to organic elements in a very abstract way and allow light in while still creating privacy as needed. This was particularly true in the area where the financial information would be shared.”

The Look Company picked up the job through a connection with a local architect that they pursued themselves.

“We called the architect a year before the project just to present our design and production capabilities to them,” and they were impressed with what could be accomplished with film, Van Buren says.

Van Buren says the dealership wanted to feature abstract organic elements in the design while maintaining consistent visuals over its 1,500 square feet of glass.

The Matter of Symantec’s Offices

Symantec, Orlando, Fla.
Window Film Installation Company:
Orlando Window Tint Specialists, Casselberry, Fla.

When software behemoth Symantec opened new offices in Orlando, Fla., it needed some embellishment.

“We were provided spec sheets listing colors and vague graphics of what they wanted,” says Matt Fisher, president of Orlando Window Tint Specialists (OWTS). “We had to design and create from scratch everything they asked for. Once installed, they were elated with the final product.”

Symantec went with red, orange and yellow square patterns throughout office areas and frosted film in conference rooms.

Though OWTS competed with other film companies for the job, Fisher says they won the bid because of their reputation with the contracting companies. “The contractor knew this was not an ordinary job and that it would require attention to detail. We have a strong reputation for sticking to our budget, meeting deadlines and producing a solid finished product.

This project had some unique challenges, namely working around the glass companies. “We had to follow directly behind them as they installed the glass,” Fisher says, since the whole office was getting a makeover. On top of that, different rooms had different color schemes—four total—which Fisher says was difficult to keep in line.

After three weeks of work and 3,500 square feet of custom-printed clear and 3M Fasara Frosted film, Orlando Window Tint Specialists finished this job at the brand new Symantec offices.

Disciples of Decorative
Here are some tips from these elite deco dealers on how to sell decorative film:

• Establish yourself as the expert (this takes several meetings);
• Having lunch-and-learns with architects is a way to show what you can do;
• Offer them the “big box of crayons” to play with. This includes custom films in any color, pantone or opacity;
• Tie the film offered into the graphics and wallpaper;
• Be the custom wallpaper solution too;
• Have a photo album of success stories; and
• Have 12”x12” tempered glass ready for submittals.

Spicing up Silicon Valley

Fitbit, San Francisco
Window Film Installation Company:
Bay Area Solar Control, San Francisco

It’s become quite trendy to wear a fitness tracker on your arm. (You may be wearing one now.) To match its trendy culture, the Fitbit company had both dusted crystal and vinyl installed in its company headquarters.

“We were given the design by the architect and custom-printed the pattern,” says Carla Eder, owner of Bay Area Solar Control in San Francisco.

To secure a job with one of Silicon Valley’s hottest new companies, Eder says contacts and networking were key.

“We were able to get the job through a construction company that has used us in the past for other projects.”

Eder took a risk by signing on the project. “One challenge was figuring out if printing on dusted crystal would actually work,” she says. It did.

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