Dynamic By Definition  
Growth Spurt Pushes Electrochromic  
Glass to New Heights  
b y N i c k S t . D e n i s  
Growth | �groTH  
noun  
1
2
3
4
. an increase in economic value or activity.  
. the process of increasing in amount, value, or importance.  
. the process of developing or maturing.  
. the process of increasing in physical size.  
These are four simple definitions of the term“growth”—something  
the dynamic glass industry has experienced a lot of in recent years.  
Let us explain.  
continued on page 58  
56  
USGlass, Metal & Glazing | March 2016  
www.usglassmag.com  
Saint-Gobain’s new North  
American corporate  
headquarters, located in  
Malvern, Pa., features  
17,000 square feet of Sage  
electrochromic glass.  
Electrochromic glass  
was recently installed in a  
skylight in the grand entrance  
of the Mall of America in  
Bloomington, Minn.  
www.usglassmag.com  
March 2016 | USGlass, Metal & Glazing  
57  
Dconytninauemd fircomBpyageD5e7 finition  
VaAlureepoartnredleaAsecdtbivyiitnydustry analyst  
n-tech Research last year indicates mate-  
rials used in smart windows—including  
electrochromic and thermochromic  
glass—will grow to approximately $760  
million by 2020.  
More recently, another report from  
the firm focusing on electrochromic Higher education is a big user of dynamic glass. The Lory Student Center at  
glazing projected the smart window Colorado State University, for example, features nearly 3,000 square feet of  
market will grow from $40 million to glass manufactured by View.  
nearly $500 million by 2019.  
The project pipeline is growing, and more glass without taking an energy on-investment and long-term savings  
Helen Sanders, vice president of tech- penalty or a comfort penalty,” he says. compared to baseline—that’s perfect  
nical business development of Sage  
for owner-occupied buildings. They’re  
Glass, says project sizes are getting AmSinocue nitst ianncedptIiomn,peolercttraonchcreomic the ones that have been adopters of dy-  
much bigger, fast.  
namic glass up until this point,” says  
Her company, in fact, recently an- glass has typically been geared toward Erich Klawuhn, vice president of prod-  
nounced its glass will be installed at the owner-occupied office spaces and uct management.“But now we’re start-  
3
world’s first commercial office building years, the healthcare sector has gained and developers.”  
.0 University Place in Philadelphia,the higher education. During the last few ing to see tenant-occupied buildings  
pre-certified LEED V4 Platinum by the momentum as the industry recognizes  
The electrochromic market is also  
U.S.Green Building Council.The build- the impact occupant comfort and day- targeting the airport sector, which of-  
ing’s 189,000-square-foot façade will lighting can have on patient outcome. fers big opportunities due to its use of  
feature 50,000 square feet of SageGlass.  
That’s a massive project,” she says, another new trend as other corners of “We are quite engaged in this segment,”  
and pretty significant in the elec- the market are understanding the value says Klawuhn.“There is a lot of build-  
The electrochromic sector has seen large, expansive applications of glass.  
trochromic world.”  
dynamic glass can provide. ing and investment going into airports,  
“We’re seeing more interest from and dynamic glass is a great fit for it.”  
Residential highrise is another key  
Sage vice president of marketing  
Derek Malmquist says current projects high-end developers,” says Malmquist.  
are five- to ten-times larger than what “The trend toward these Class-A office prospect for dynamic glass.In Washing-  
his company would’ve considered a buildings needing to be more green and ton, D.C.,View was specified in the pent-  
good-sized project three years ago. The comfortable is driving developers to in- house amenities space of a couple large  
company’s product has been on the vest more in the technology.”  
residential structures and is now doing  
market for more than a decade. View has also witnessed a notable an installation of an entire building.  
ognize that this a way to design with  
One of the drivers is people now rec- rise in interest from this sector.  
“A technology that focuses on return- DeCovmeploanpieisnhgavae dnedvelMopaedtunerwintegch-  
nologies that allow more pinpointed so-  
lutions for the occupants. Sage, for  
example, developed LightZone, which  
enables sections of a single lite of glass  
to be tinted at different levels.It further  
expanded the technology and can now  
produce customized shapes.  
WThheartmoschNroemwic gWlasisthhaTs hbeeernmabolectohzrigowmheicre?electrochromic has zagged.  
According to Pleotint marketing manager Patrick Lentz, the residential mar-  
ket has been a key focus for thermochromic, which adjusts tint automatically  
based on heat from the sun.  
Within the dynamic glass world, everybody is very focused on commercial,”  
says Lentz. His company has been able to cater its thermochromic glass, Sun-  
tuitive, to the residential sector and has formed partnerships with various win-  
dow companies over the past couple years.  
Another way in which elec-  
trochromic glass has been able to grow  
is its ability to be integrated with other  
technologies to form a unique solution.  
Sage recently partnered with Me-  
choSystems, a manufacturer of automatic  
shading devices,to integrate its SolarTrac  
technology.With SolarTrac,SageGlass tint  
We’re seeing the product go downstream, to where homeowners like you  
and me can put this in, as well,” he says. “It’s an enormous market that has-  
n’t really been served by the dynamic glass industry.”  
Suntuitive has been able to expand into more unique applications due to its  
ability to be fabricated into various shapes and angles. It can also be bent.  
The glass also recently received American Bird Conservancy’s “bird-friendly”  
label after testing in a controlled conditions. It’s the first dynamic glass prod-  
uct to earn the label.  
continued on page 60  
58  
USGlass, Metal & Glazing | March 2016  
www.usglassmag.com  
Dconytninauemd fircomBpyageD5e8 finition  
levels adjust according to a predictive sky  
The ability of the manufacturer to yond five feet,” he says.“They commit-  
analysis and user-defined heat-load and stay connected with the end-user has ted to a dynamic glass retrofit for the  
solar-penetration thresholds. also been a major positive for the elec- entire building,but with five-foot-wide  
trochromic control,you’re looking for the  
With shade control and elec- trochromic market.  
Klawuhn explains that if a zoning the mullion.It significantly saved them  
glass, they would’ve had to reconfigure  
same signals—cloudy and sunny,” says change is necessary or an error needs a lot of glazing labor and aluminum  
Malmquist. The same predictive and to be found,View can log in remotely to framing cost.”  
control inputs are needed.”  
Adds Sanders, “We’ve been putting update.  
these kinds of collaborations together  
a customer’s system and make a quick  
Dynamicglasshasalsoenableddesign-  
ers to go bigger with bending facades.  
“We can do complex shapes and  
for many years.We do it because it’s im- PhKylaswiuchanlsSayiszemarket research six curves … in places you couldn’t other-  
portant to our customers that we can  
integrate with other systems in the years ago showed most of the commer-  
wise shade mechanically,”says Sanders.  
“These kinds of things are enabling ar-  
building to provide full functionality.” cial sector would be satisfied with 5- chitects.And with our improved exterior  
Electrochromic glazing can provide by10-foot glass. Those dimensions be- aesthetic, actually allowing the architect  
a variety of solutions, such as helping a came the standard large size because the to feel comfortable they’re going to have a  
building achieve net zero energy or interior of commercial buildings are typ- nice looking building outside.” s  
solving space concerns.  
“They may want clear glass and a big  
ically designed in five-foot increments.  
However,View anticipated demand for  
façade but they don’t have the room for larger glass in certain market segments,  
an HVAC system that is required to make anditdebutedits10-by6-footversionlate  
the occupants comfortable,” Klawuhn last year.  
N i c k S t . D e n i s is  
an assistant editor for  
USGlass magazine. He  
can be reached at  
says. “So they look to electrochromic  
glass.We’re hearing that more and more couple retrofit projects that fit the bill.  
in the design and engineering phase.” “One, for example, had widths be-  
Klawuhn says View has worked on a  
nstdenis@glass.com.  
The Closer is built into the Patch  
Say goodbye to traditional floor springs  
Eliminate the installation effort and risk associated with traditional,  
drop-in floor closers. The Bohle Hydraulic Patch Closer saves both time  
and money. 500,000 cycle tested - 220 lbs weight capacity - 3/8“ - 5/8“  
glass thickness. More information at www.bohle-america.com  
60  
USGlass, Metal & Glazing | March 2016  
www.usglassmag.com