From Here  
to There  
by Megan Headley  
nspiration can come from surpris- okay—not strong, but not weak.”  
“Europe, especially Germany, has a  
ing places, and in many cases,  
today’s glazing trends are inspired by are in strong demand in many of these cient building [than the United States].  
technological developments being made markets. Triple insulating units are becoming  
across the world.While the world at large “There is high demand today for en- more and more a standard for new  
High-performance glazing products much higher demand for energy-effi-  
I
looks to adopt increasingly more effi- ergy-efficient glass,” says Carlos Amin, buildings, as energy cost are much  
cient glazing for more unique applica- sales director for Brazil-based Tecno- higher than in the U.S.,” says Oliver  
tions, the ways in which various regions glass.“Worldwide,people are using more Lahr, vice president of Roschmann  
approach these trends continue to vary. and more high-performing low-E glass.” Steel & Glass Constructions Inc., the  
Low-E is just one part of the effi- New Haven,Conn.-based branch of the  
High Demand for  
ciency package that Dirk Schulte,man- German façade contractor.  
aging director of APG Middle East FZC, Weidner adds that spectrally selective  
High Performance  
For its part,the U.S.glass industry re- a subsidiary of Glassboro, N.J.-based coatings and/or complex glazings (i.e.  
mains focused on improving energy ef- APG International,sees being delivered coatings, laminates, etc.) are still not as  
ficiency through layers of coatings,lites in Europe and the Middle East.  
and airspaces. Different regions focus “I think the trend is toward glazing ica, but their use is growing in Asia and  
on different portions of this efficiency projects that provide better efficiency is strong in Europe and the Middle East.  
equation to adopt. in terms of coatings and functionality, “In Europe, Guardian sees the great-  
Glass demand is essentially a func- where the glass itself incorporates tech- est demand for high-performance coat-  
widely used in Central or South Amer-  
tion of a region’s economic activity,” nologies such as electrochromic glazing ings in commercial construction in the  
says Stephen Weidner,vice president of ... ,” he says. Another example of build- U.K. and Turkey. Despite economic  
NSG Pilkington. “South America is ing more technical, efficient products: challenges in Russia, the CIS countries  
slowing, North America is strong, Eu- “A triple glass unit, for instance, is a are active in commercial projects,”says  
rope is ‘so-so,’ with the U.K. and Ger- trend more and more visible in over- Lance Altizer, marketing director for  
many remaining relatively strong and seas markets just because of the better Guardian Europe.  
the southern Mediterranean markets performance of the final glass product,”  
remaining relatively weak. Asia is also Schulte says.  
“Guardian is seeing organic growth of  
low-E use in China,”adds Daniel G.Plot-  
62  
USGlass, Metal & Glazing | March 2016  
www.usglassmag.com  
How Costs and  
Regulations Create  
Vast International  
Differences  
in the Industry  
nick,sales and marketing director of the  
“Similarly, in Asia Pacific, Guardian States is catching up with this, with  
Asia Pacific region for Guardian Indus- sees a lot of jumbo coated glass used on more ‘non-standard’ buildings.”  
tries.“Although there are excellent codes low-iron at 8- to 12-mm thicknesses. Weidner echoes that sentiment. “Eu-  
in place,they are not enforced.In South- We see thicker substrates for coatings rope still has a greater demand for dou-  
eastAsia (excluding Singapore),there are in Asia than in the United States; many ble skins, triple glazings in Northern  
no energy codes, but high-performance jobs feature 10- and 12-mm coated Europe, and more interesting architec-  
glass is growing in use as there are or- glass,” Plotnick says.  
tural designs using glass. The United  
ganic ‘green’ movements, like Thai Trees Altizer adds of the European market, States is slowly catching on,” he says.  
in Thailand and the Green Building Index “There is also some growth in jumbo  
in Malaysia, which are leading consult- sizes—7.8 to 9.0 meters.”  
OuLathsriadgereeIsntnhaotvwahetnioitncomes to en-  
ants to specify higher-performing glass.”  
“Glass sizes up to 20 by 10 feet are  
pretty much standard for the major ergy-efficient façade systems, there is  
definitely a much larger demand and  
TrAasntshemNiosrsthioAnmTerriecanndmsarket be- German glass fabricators,” says Lahr.  
However, Altizer sees this new drive innovation in Europe. He attributes  
comes accustomed to high-perfor- toward larger sizes as more a compo- that, in part, to the fact that most Euro-  
mance glass, many designers are nent of new structural glass expecta- pean building owners accept a much  
requesting that same performance in tions than a desire for daylighting. longer return-on-investment period  
larger packages.  
“Some of this is driven by two-story in- than developers and owners in the  
Larger glass sizes are a common stallation and some by processors at- United States. However, Lahr disagrees  
tempting another level of cutting that the U.S.is lacking when it comes to  
growth area,” comments Weidner.  
It’s part of a growing desire world- optimization,” he says.  
wide for more light. “The use of structural glass is grow- ‘non- standard’buildings with regard to  
The general trend in Northern Eu- ing much faster globally than in the size, Apple is definitively the trendset-  
innovative design. “If you talk about  
rope is toward greater light transmis- United States,”Amin agrees.Across the ter and the biggest patron pushing the  
sion,” Altizer says.“Additionally, we are world, he finds that bigger sizes and limits of the whole industry,” he adds.  
seeing growing demand for low-iron higher complexity dominate projects.  
and extra clear glass.”  
However, Amin adds, “The United  
continued on page 64  
www.usglassmag.com  
March 2016 | USGlass, Metal & Glazing  
63  
FcornotinmuedHfreomrepatgoe 6T3here  
But Schulte finds that while Ameri- comfortable feeling right next to the more complex products.“Triple glazing,  
can architects are among those leading glazing.There were some concerns dur- for example,is more of a standard in Eu-  
the charge in innovative building de- ing the design phase on the owner’s rope already, whereas here in North  
sign, those designs aren’t taking place side that we had to overcome.Now they America everyone sees the advantages  
in the U.S.—for good reason.  
“The Middle East is definitely on the  
seem to be very happy about it,”he says. but it’s not required. Because it’s more  
expensive,people won’t likely go for it if  
forefront [of design],”he says.“If you take ReThgeurelsaatomruyltiDtuidfefeorf erenascoenss driv- there’s no requirement for it. Everyone  
a look at major cities over there, such as  
knows it performs better, but at the end  
Qatar, Abu Dhabi or Dubai, you will see ing the varying product and project of the day, the price counts,” he says.  
outstanding designs that probably would trends,but many of those find their ori- “Only clients who are convinced that the  
never have been built somewhere else. gins in local regulations and costs.  
entire building envelope drives the per-  
Creating something that is totally out of Weidner finds,“Regulatory issues are formance of the building and who see  
the box catches the attention of the world. more advanced in the North American the long-term return on investment are  
For example, if I want to attract people and European markets as compared to implementing those new technologies.”  
into, say, an investment business, I need other geographic segments, but some  
to first make them aware of where I am areas in the Middle East are catching on lations can make it more difficult to  
and who I am, and adapt easily to new  
In other cases, more complex regu-  
this is easily doneI think the trend is toward glazing projects that provide markets.  
with these outstand-  
ing developments  
that are breaking  
world records one  
after the other.”  
While lower costs  
and less stringent  
regulations in the  
“One large differ-  
better efficiency in terms of coatings and functionality,  
where the glass itself incorporates technologies such  
ence between Ger-  
many and the U.S.,  
for example, is the  
as electrochromic glazing or several, such as louvers.” authority approval  
Dirk Schulte, APG International ocof nsetruapcptulircaaltiosinlis-,  
which are limited in  
Middle East help drive these creative to regulatory issues.” He notes that Germany to facades with a maximum  
designs, it’s the tougher regulatory en- safety glazing is still not universally rec- 25-foot height. Above that height, you  
vironments in many European coun- ognized in several parts of the world, will need to have additional mechanical  
tries that drive development of fairly which can delay the implementation of fixings for the glazing,”Lahr says.  
unique products that simply haven’t certain products but also, in some  
Plotnick notes that regulations vary  
cases, allows for more creative design. widely across Asia.  
“You have more flexibility in coun- “Competitive dynamics in Asia are  
been picked up by U.S. designers.  
There’s one technology Weidner says  
he’s surprised hasn’t caught on in the tries where the building codes are very difficult. China alone uses more  
States.“Sound attenuation is more rec- lower,” Schulte points out. It also helps than 200 million square meters of  
ognized and prescribed in Europe,” he that the building costs are lower in, for coated glass per year, and produces  
says. “I’m still amazed that the North example, the Middle Eastern market, more than 300 million square meters.  
American markets have not caught on further driving innovative design.“Peo- Regulations throughout the region vary.  
to this for use in urban areas.”  
From Lahr’s perspective, the U.S. is build something out of the box because highest glass utilization countries in the  
missing out on greater use of heated they can afford it,” he says. world, such as South Korea, which has  
glazing systems. “Integrated radiant Altizer agrees that Europe remains a excellent enforced codes; to some of the  
heated façade systems are rarely found complex regulatory environment,but he lowest utilization rates in the world,  
in the United States,” he says. finds this effects residential windows such as Laos and Cambodia. Depend-  
ple are more eager or innovative to The region ranges from some of the  
These systems, used throughout Eu- more than commercial construction. ing on what challenge you want to  
rope to heat buildings, circulate a fluid “Demand for laminated glass with low-E tackle—from codes to commodities—  
that heats the mullions and, conse- coatings continues to grow in residential there is never a dull moment.” s  
quently, the interior space. Lahr served windows driven by a combination  
as technical project manager on the of factors: safety (regulatory),  
first integrated radiant heated façade triple glazing (utilizing two low-E  
M e g a n H e a d l e y is  
built in the U.S., the Experimental lites,one of them a laminate),and  
special projects editor for  
Media and Performing Arts Center at noise reduction,”he adds.  
USGlass magazine. She can  
the Rensselaer Polytechnic Institute in  
Schulte points out that the  
be reached at  
mheadley@glass.com.  
Troy,N.Y.“I was told by the general con- tighter regulations in Europe are  
tractor that people just love the warm, helping glass companies to sell  
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USGlass, Metal & Glazing | March 2016  
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