Projects: WINDOW FILM  
Wthindow Film Rocks Cleveland:  
Street Lantern Enlivens the City  
merican playwright Tennessee  
Williams once said, “America  
has only three cities: New York,  
San Francisco and New Orleans.Every-  
where else is Cleveland.”Williams may  
have been quick to dismiss Cleveland,  
Ohio,but thanks to a unique wrap proj-  
ect, its true colors are showing.  
The city has been beaming with  
pride since Lebron James returned  
to the NBA’s Cleveland Cavaliers. The  
city’s planning officials wanted to find  
a way to bring that energy to life and  
encapsulate the vibrancy.  
The first in a series of city-wide proj-  
ects, led by local artists with the sup-  
port from the National Endowment for  
the Arts’ Our Town program and the  
Ohio Arts Council’s Creative Economy  
program, was the North Coast Harbor  
Regional Transit Authority (RTA) sta-  
tion. The building sits right in between  
Lake Erie’s waterfront and the entrance  
to downtown Cleveland.  
The project, which is known as the  
th Street Lantern project, was led by  
LAND Studio, an organization whose  
mission is to connect people through  
public art. It was designed by two  
Cleveland artists. Artist Christine  
Wisnieski was responsible for its de-  
sign which was a pattern created using  
Avery Dennison’s translucent vinyl  
wraps. The company’s headquarters  
sits just 30 minutes from the city.  
“Christine Wisnieski used the ma-  
terial to create different effects on two The RTA station sits between Lake Erie and Cleveland and welcomes visitors  
sides of the RTA station on East 9  
Street—stained glass on one side and  
saturated color on the other,” says Erin ning hours. But the combination of the  
to the downtown area.  
Repros Inc., a local company that  
Guido, project manager with LAND. vinyl wrap paired with LED lighting specializes in digital and graphic solu-  
Artist Ron Friedman designed per- served another purpose—it was also tions, completed the installation, and  
manent LED lighting to illuminate the designed with pedestrians in mind, the vinyl is expected to last two to three  
translucent vinyl in order to bring at- serving as a “beacon” for when they years.  
tention to the RTA station during eve- cross the station’s bridge.  
—Katherine Coig n  
USGlass, Metal & Glazing | April 2017  

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