Pulp Studio Undergoes Rebranding  
that Shows “Perception vs. Reality”  
ollowing its consolidation with Studio founder Bernard Lax.  
a large chemical tempering tank, high-  
California Glass Bending at its  
new Gardena,Calif.,facility,deco- recent $13.5 million investment in a new oversized laminating and a new oversized  
rative glass fabricator Pulp Studio is un- glass manufacturing facility that includes bent and flat tempering furnace.  
dergoing a major rebranding initiative.  
The purpose of this whole cam-  
paign, which we are calling ‘Perception  
vs. Reality’, is to illustrate that we are  
no longer the small art glass house  
we once were … but rather an inter-  
national resource with the ability and  
knowhow to build perhaps the largest,  
most technically advanced decorative  
and specialty glass systems for both  
interior and exterior use,” says Pulp  
This rebranding follows the company’s speed oversized direct-to-glass printing,  
View Secures More Than $200 Million in Financing  
View Dynamic Glass completed a financing round of more than $200 mil-  
lion, including a $70 million investment from funds and accounts managed by  
BlackRock, which manages $5.4 trillion in assets globally.  
“We are delighted to be supported by BlackRock, who recognizes View’s  
potential to transform the real estate industry,” says View CEO Rao Mulpuri.  
“View is now installed across 20 million square feet of buildings and contin-  
ues to experience tremendous growth across commercial offices, healthcare,  
education, multifamily residential and airports. This investment enables us to  
scale our operations to meet rapidly growing demand.” n  
USGlass, Metal & Glazing | August 2017  

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