Pulp Studio Undergoes Rebranding
that Shows “Perception vs. Reality”
ollowing its consolidation with Studio founder Bernard Lax.
a large chemical tempering tank, high-
California Glass Bending at its
new Gardena,Calif.,facility,deco- recent $13.5 million investment in a new oversized laminating and a new oversized
rative glass fabricator Pulp Studio is un- glass manufacturing facility that includes bent and ﬂat tempering furnace.
dergoing a major rebranding initiative.
The purpose of this whole cam-
paign, which we are calling ‘Perception
vs. Reality’, is to illustrate that we are
no longer the small art glass house
we once were … but rather an inter-
national resource with the ability and
knowhow to build perhaps the largest,
most technically advanced decorative
and specialty glass systems for both
interior and exterior use,” says Pulp
This rebranding follows the company’s speed oversized direct-to-glass printing,
View Secures More Than $200 Million in Financing
View Dynamic Glass completed a ﬁnancing round of more than $200 mil-
lion, including a $70 million investment from funds and accounts managed by
BlackRock, which manages $5.4 trillion in assets globally.
“We are delighted to be supported by BlackRock, who recognizes View’s
potential to transform the real estate industry,” says View CEO Rao Mulpuri.
“View is now installed across 20 million square feet of buildings and contin-
ues to experience tremendous growth across commercial ofﬁces, healthcare,
education, multifamily residential and airports. This investment enables us to
scale our operations to meet rapidly growing demand.” n
USGlass, Metal & Glazing | August 2017