Volume 7, Issue 2, March - April 2003

    The Latest Industry News

IWFA Begins Major Marketing Program
The International Window Film Association (IWFA), based in Martinsville, Va., has undertaken a major marketing program for the year with a goal of building a demand for window film products throughout the nation. The IWFA has prepared several news releases, such as “Window Film is the Answer,” “Solar Film Can Save Energy, Furnishings—Even Lives,” “Window Film Can Help in Hurricanes, But Use Caution” and “Keep Your Cool Behind the Wheel,” to send to newspapers across the United States. The association sent more than 1,400 of these, which were picked up in a variety of publications.

In addition to the marketing program the association is undertaking, it also has a new president, Ed Golda of Michigan Glass Coatings in Rochester, Mich. In other board news, Bill Wines of Sungate Distributing in Sugar Hill, Ga., is taking over as chairperson of the education committee.

Franson Takes First in Photo Contest
First PlaceThe International Win dow Film Association (IWFA) awarded first place in its annual photo contest to Jeff Franson of Window Experts, which is based in Atlanta (see "And the Winner is" for related story). His photo was called “Installation in Progress,” and depicted a film applicator on a ladder against the window of a skyscraper with the city skyline in the background. Second place went to Mike Overson of Hawthorne, Calif.-based JAX Inc., for his photo of an image on his company’s X-TEX™ film. Second Place Finally, third place went to Lawrence Streidel for his photo of a Maryland police car with a caption that read, “Maryland law – 35 percent, Sheriff’s Department – 5 percent.”

Third Place 

Window Film Inspections Debated in Pennsylvania and Virginia
Several pieces of legislation involving window film are under consideration currently across the United States.

Currently, legislation is pending in Pennsylvania that would require window film to be inspected at the Official Inspection Station for visible light transmittance. However, the bill was still under consideration at press time.

The same issue has also been debated recently in Virginia. A bill has not yet been proposed, but the International Window Film Association (IWFA) held a meeting with the Virginia State Police Motor Vehicle Inspection Program, in which the two groups agreed that window film should not be part of the official safety inspection program. The IWFA feels that while automotive film should be applied in accordance with the law, it should not become part of the process for obtaining state inspection stickers.

Southwall and Xinyi Sign Agreement
Palo Alto, Calif.-based Southwall Technologies Inc. has signed a new four-year supply and manufacturing agreement with the Xinyi Group (Glass) Co. Ltd. of China. Under the contract, Southwall agreed to supply Xinyi with its automotive and architectural XIR® film products through September 2006. During the term of the agreement, Southwall will license Xinyi to manufacture laminated glass units using XIR® film. In addition, Southwall has agreed to not appoint any other companies to manufacture laminated glass units using its XIR films in China, including Hong Kong and Macau, during the term of the agreement, as long as Xinyi purchases minimum annual amounts of XIR film.

“This is our first agreement with respect to our automotive XIR films in mainland China, and we are very pleased to be doing business with Xinyi,” said Thomas G. Hood, president and chief executive officer of Southwall. “Xinyi will not only export the glass units, but also sell them domestically.” 

Huper Optik Names New Distributors
Houston-based Huper Optik has four new distributors: Cornerstone Distributors, Window Film Systems, Huper Optik South East and Eastwynd Products. Cornerstone Distributors will distribute film throughout New York, New Jersey, Pennsylvania and Maryland; Window Film Systems will serve Canada; Huper Optik South East will distribute throughout Georgia, Alabama, Kentucky, Tennessee, South Carolina, North Carolina, Virginia and West Virginia; and Eastwynd Products will serve Minnesota, Ohio, Illinois, Indiana, Wisconsin and Michigan.

CPFilms’ Llumar Film Used in September 11 Exhibit Hall
The New York City Fire Museum recently opened the September 11 exhibit hall to honor those firefighters who died in the World Trade Center terrorist attacks. An adjoining courtyard was turned into a glass atrium to create the museum extension. For the comfort of visitors and the protection of irreplaceable photographs and exhibit pieces, CPFilms’ Llumar solar-control window film was applied to the clear glass in the museum.

New York Window Film of Farmingdale, N.Y., applied the film, with owner Steve Pesce at the helm. The company used Llumar Magnum safety and security film to complete the installation at the museum, which has been developed inside a renovated 1904 fire house in the SoHo district of Manhattan. According to the company, the film reduces heat transmission by 60 percent and glare by 85 percent. In addition, the film rejects 99 percent ultraviolet light, according to the company.

New England Sun Control Changes Names
Peter J. Davey American Window Film Inc. of Foxboro, Mass., which has been doing business as New England Sun Control, is changing its name to American Window Film and created a new logo.

“We’ve decided to streamline our administrative processes by combining our sales, service and installation efforts under the one company name of American Window Film Inc.,” said Peter J. Davey, president. 


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