Volume 7, Issue 5, September-October 2003

Annual SEMA Show Rolls Into Las Vegas
by Kristine Tunney

For those in the industry, Las Vegas has become almost synonymous with SEMA, as it has been held in the city for several years.

  The Specialty Equipment Market Association (SEMA) Show will once again be making its mark in “Sin City” for the premier automotive specialty products trade show. Being held November 4-7, 2003, SEMA will once again take over the Las Vegas Convention Center in Nevada for four days of educational seminars, product demonstrations, networking opportunities and special events.

Event organizers expect this year’s show to attract more than 80,000 attendees with interests in the automotive, truck, SUV and marine markets, from more than 100 countries. The 1,600 exhibitors will occupy more than 2 million square feet of exhibit space. Along with various others that will be showing off their latest aftermarket automotive products, several window film companies will be available to display the latest developments in their automotive film lines.

The show will run from 9 a.m. to 5 p.m. Tuesday to Thursday, and then 9 a.m. to 4 p.m. on Friday.
The following is just a sample of some of products on display of interest to the film industry.

3M Unveils New Color-Stable Film
The 3M Co. of St. Paul, Minn., will introduce its new Scotchtint™ color stable auto film at SEMA. According to the company, the film is guaranteed not to fade to purple, bubble, peel, blister or interfere with cell phones or satellite radios. In addition, the product can block out 99 percent of the sun’s ultraviolet (UV) rays, offering excellent heat rejection, low visual reflection and optical clarity. Scotchtint is available in earthy bronze or cool black in a variety of transmission levels.

BSF Sets Up One-Stop Shopping
Bekaert Specialty Films (BSF) of Clearwater, Fla., will have a “One Stop Shop” at SEMA that will offer installation tips, ad kits, business enhancement programs, a training academy, an installation demonstration vehicle and dealer-oriented presentations.

BSF plans to give particular focus to Clearshield® paint protection film pattern demonstrations where dealers will learn about the film, the most efficient installation techniques and selling strategies and discover the marketing support available.

In addition, BSF will showcase the enhanced performance capabilities of its ComputerCut® integrated business system, an Internet-based program and plotter that cuts film for an entire car within minutes. 

While stopping at the Bekaert booth, career-long car applicators, architectural window film dealers, paint protection film installers and other craftsmen can learn how they can increase proficiency, speed and capability at their facilities with ComputerCut.

“Dealers who stop by our booth will get to see first-hand the impressive value that Clearshield, ComputerCut and our extensive line of window films and training schedules will add to their business,” said Jim Black, director of national sales. 

The Star of the Show
CPFilms Inc. or Martinsville, Va., will be showing its new Llumastar line of color-stable automotive films that feature a “no color-change” lifetime warranty. The company says that Llumastar films have long-term color stability and are available in dyed, dyed/metal and automobile security constructions. 

In addition to its new line of films, CPFilms will be promoting its “Tint Shop of Tomorrow,” which features computerized cutting systems and a “whole car” system.

FTI Demonstrates Dealer Programs
SEMA 2002 attendees view a Clearshield demonstration in the Bekaert booth. Film Technologies International (FTI) of St. Petersburg, Fla., will showcase its line of automotive 
window film dealer programs. According to FTI, the programs are designed to increase window film sales. Benefits of the Diamond dealer and Elite dealer programs include marketing support, store and POP displays and proprietary window films. FTI will also be demonstrating version 2.1 of its Proposal Generating Systems (PGS) software, an advanced residential and commercial bid package. 

Filmhandler Tools’ Crush Unveiled
According to Filmhandler Tools of Clearwater, Fla., the company will showcase its wide selection of tools and accessories for before, during and after any type of window film application. The company also plans to introduce its new Orange Crush series of blades and grips at the November show.

GWF Unveils Two New Products
Miami-based Global Window Films (GWF) will introduce two new products at SEMA—an anti-static liner and a super shrink film.

To remedy the problems caused when the liner is removed from the mounting adhesive layer in traditional window film and a large amount of positive static charge is created, drawing in debris and dust particles to the film during installation, GWF has developed a film that resists the static charge buildup during removal of the liner, limiting the debris that could contaminate the film.

GWF has also designed a new super shrink sub-straight film. According to the company, the shrinkage ability of an auto film exists at the base polyester, colored layer and metalized levels, and all three of these levels were modified to create an easy shrinking auto film for the tinter. GWF says that continual feedback from the auto installation community has helped it develop the process of high-shrinkage films without jeopardizing durability or quality.

Johnson Promotes Automotive Films
Johnson Window Films Inc. of Carson, Calif., will offer its wide variety of automotive films, including its Ray Guard line of non-reflective films, high-performance Silhouette films, and its Executive Series. In addition, Johnson provides film application courses, online ordering services and tools directly to its dealers.

Madico Unveils New Products
Madico of Woburn, Mass., will feature a suite of cut-to-order window films, body graphics and paint protection products, including pre-cut and pre-shaped window film kits ready for installation. According to the company, the user only needs to provide the make, model and year of an automobile, and a ready-to-install kit can be supplied with its system. 

In addition, Madico will also introduce a new computer-cutting system with software and downloadable templates.

Marklyn Showcases MoonRaker™
Marklyn Co. of Brampton, Ontario, will highlight its Moon-Raker professional film. According to the company, the film virtually eliminates corner lift and includes stabilizers to keep the material fade-free. MoonRaker is available in a variety of scratch-resistant formats, including Black Alloy™, Black Stainless Metalized™, Polished Sterling™ and Graphite Fader™.

In addition, Marklyn will unveil its Two-Tone Fader Film™, which comes in sapphire blue, black cherry, emerald green and sunset gold.

Marko Tack Shows SOLUX
Marko Tack Pte. Ltd. of Singapore will be exhibiting the SOLUX™ line of films suitable for a variety of industrial requirements and applications. The company will be highlighting its alloy heavy metal, neutral-color, high heat-rejection films, assorted decorative patterned films, conventional metalized reflective-color film, sun filter two-tone top tint gradation film and anti-scratch color film, among others.

Kristine Tunney is the editor of Window Film magazine.



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