Volume 8, Issue 1, January - February 2004

 Get Your Tint On
Industry Gets Ready for International Window Film Conference and Expo™ and International Tint-Off™ 2004

by Brigid O'Leary

Ft. Lauderdale, Fla., right before spring break season. What better time is there to think about film? If you think you’ve got what it takes to be the best window tinter in the world, then there is no better time to think about it, because that’s where the International Window Film Conference and Expo (IWFE), featuring the International Tint-Off, will be held March 4-6, 2004.

Today’s Lesson Is …
There will be numerous events and booths offering information and resources across the industry, including a panel discussion about growth in the window tinting business, a presentation on using the Internet for advertising purposes and a demonstration about security attachments.

The keynote speaker for this year’s event will be Barry Maher, the nation’s expert on yellow-page ads.

Events get under way with IWFA executive director Darrell Smith’s “IWFA Update” at noon on Thursday. Shortly thereafter, Ed Golda of Michigan Glass Coatings of Auburn Hills, Mich., will lead the panel discussion on “Growth in the Business,” which will focus on shops that are successful because of simple solutions they use to tackle obstacles of all sizes and continue growing. After the panel discussion, Scott Frazer will make a presentation on the use of the Internet and other tools available to businesses that are not always utilized to the best of their advertising ability. 

Finally, the first day of seminars will wrap up with Bill Carson, president of Mancon LLP of Lake Mary, Fla., giving a presentation on man agerial assessment—what works, what doesn’t and how well you’re doing.

Other sessions to be offered include “Earning New Business Using a Security Survey,” given by Scott Haddock, president of GlassLock of San Jose, Calif., and president of the International Window Film Association (IWFA), discussing the use of a security survey at a site to attract and promote business, and “Trends in Architectural Glass,” hosted by Greg Carney, who will be looking at how the use of flat glass is changing and the latest developments in products and applications.

Mike Levy, Esq., of Levy Legal Services in Stafford, Va., also will return to discuss contracts and the legal aspect of protecting yourself and your company in his presentation “How to Write an Effective Proposal/Contract.”

A Little Competition
This year’s tint-off, in its third consecutive year, will again be single elimination, so contestants need to be at the top of their games to keep from getting booted early.

The “world’s best tinter” will walk away with a $1,000 cash prize, 4-foot trophy, custom-made leather jacket and the bragging rights that accompany the title. The second-place tinter will get free registration to next year’s IWFE and free lodging next year. The third-place winner will get free registration to next year’s conference. 

Preliminaries are scheduled to start at 7 p.m. on Friday, March 5, with finals set for 1 o’clock Saturday afternoon. Judging will be based on cleanliness of film, cleanliness of vehicle, gaps, edge cuts, visible damages and the quality of application. All tinters will work on the same make and model of vehicle, which will be announced the morning of the tint- off and tinters will need to supply their own tools. Event sponsors will supply the film. 

You’ve Gotta Be There
The IWFE generally brings in between 800 and 1,000 visitors from all over the globe. Along with the informational sessions, sponsors such as Madico, CPFilms, Global Window Films, Johnson Window Films and Gila Distributing will be on hand with company and product guides for networking and business deals purposes.

If you haven’t decided to attend the IWFE, consider this: it’s three full days in Ft. Lauderdale, Fla., dedicated to you and your field and the improvement of both. This is an event you won’t want to miss. 


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