Volume 8, Issue 3, May-June  2004

Dear Reader
Hello, Can I Help You?
by Brigid O'Leary

It takes a ring or two ... or three, before someone someone picks up the phone.

“Hello, XXX….Can I help you?”

“Hi. How much to tint a 2003 Honda Civic?”

“Just a minute please.”


“I’m sorry, what did you need?”

“I’m just price checking right now, but how much to tint a 2003 Honda Civic?”

“Oh! Is it a two-door or a four-door?”

“Four door.”

“Okay, that will be …”

I spent yesterday afternoon contacting shops for our new “Price Points” section (see page 26), and you wouldn’t believe how many times the above exchange took place.

No, you’re not seeing things. No, I’m not Penny Beverage and yes, that intro should seem familiar. I decided that, for familiarity, I’d start my very first column in Window Film the way Penny started her last. My name is Brigid O’Leary and in case you hadn’t already heard, Penny has stepped down from her position as editor of Window Film to get married. I’ve taken her place (and if you hadn’t already heard about Penny’s departure, it leads me to believe you didn’t attend the International Window Film Exposition in Fort Lauderdale back in March, in which case, what a shame! It was a great event!). 

Penny will continue to make an occasional appearance in the magazine, as she will be working with us in the capacity of a contributing editor, so if you miss her smiling face and writing style, just keep reading the magazine and I’m sure you’ll see her again before too long. Until then, you just have to get used to me. 

Okay, back to the conversation at left. I have a confession to make. You know how Penny was fairly adamant about proper phone manners in her last column? Well I wanted to check up on some of you—specifically, some of you whom I met at IWFE, and I used Price Points to do it. 

Each city for this month’s Price Points was chosen because of its proximity to one of our Tint-Off contestants. While I was watching everyone tint, mesmerized that they could do the work that seemed flawless to my novice eye, I realized that I would be working on the next issue of Window Film by myself and I’d be in charge of Price Points. Then I thought, “wouldn’t it be cool to find out what these guys—specifically the people here competing—charged and what they’re competitors charge?” 

So that’s what I did. I called the shops where some of our competitive window tinters do their work as well as shops in their surrounding area. Of course I can’t tell you whose shops I called or which of the four shops listed sent someone to the 2004 Tint-Off, but maybe you can figure it out for yourself. And if you can’t, don’t worry about it. It’s just something we do so that you can see what the going rate is for your service. It’s only a small sampling, but we try to do it every two months. Who knows, I may be calling your shop next.
If I didn’t get to meet you at IWFE, I hope to meet you personally during my tenure as editor. I look forward to working with you.


© Copyright 2004 Key Communications Inc. All rights reserved. No reproduction of any type without expressed written permission.