Volume 8, Issue 5, September-October  2004


Shades of Magic

International Window Film Conference, Expo & Tint-Off Expands
by Hayley Steele

Come one, come all to the newly expanded International Window Film Conference, Expo (IWFE) and Tint-Off! Think you’ve seen it all? Know it all? Done it all? If you’ve never been to an International Window Film Conference there’s a good chance you haven’t. Whether you’ve been a regular to the IWFE shows in the past or not, you don’t want to miss this the 2005 show, which has been revamped and expanded in more ways than one. 

Next year’s “Shades of Magic” conference will encompass many aspects of the industry—with a twist. To be held February 25-28, 2005, at the Rosen Plaza Hotel Orlando, Fla., the Magic Kingdom will be nearby, offering an outlet for family and friends who may accompany industry professionals. The 2005 conference will include two days of seminars, a welcome reception, Auto Glass Tint-Off, Flat Glass Tint-Off and award ceremonies for both.

More information will continue to be announced on www.windowfilmmag.com as well as the Window Film monthly e-mail newsletter and in Window Film magazine and USGlass magazine.

The location and dates of the conference, expo and Tint-Off are not the only changes to be had. The show as a whole is undergoing a complete reorganization. Educational seminars will still be offered, though on a smaller, yet more intensive scale and with a different schedule; currently the seminars are scheduled for the afternoon of the first day and on the morning of the third day, with the Tint-Off taking up the second day in its entirety.

This might leave some regular attendees wondering what happened to the trade show. It, too, has undergone a metamorphosis. Instead of the traditional style trade-show, table-tops will be available in the mezzanine platforms that will flank the Tint-Off.

Also new this year, attendees will be able to be part of the Independent Glass Association’s Spring Glass Show at no additional charge and mayt attend the trade show Friday afternoon from 3 p.m. to 6 p.m. and Saturday from 12 to 3 p.m. at no additional charge. In addition Tint-Off sponsors will also have tables around the Tint-Off floor. 

Tint-Off: $5,000 First Prize and $2,000 for Flat Glass, Too
Attendees at IWFE will have an advantage at next years’ conference thanks to the intensive seminar schedule. Seminars such as, “How to Start Your Window Film Business,” and “Architectural Glass Consideration for the Window Film Installer” will be more concentrated in their information. This in turn provides attendees with the opportunity to gain more effective knowledge in these specified areas. The schedule of the seminars also opens up a new window for attendees; the seminar schedule has been re-evaluated and changes to it now allow attendees more time in each session for question and answer segments and time to attend more sessions.

The Tint-Off structure will follow the same path as years past, but offershandsome new prize packages to the top three tinters. The cash prize for the World’s Best Auto Tinter is set at $5,000 and with it will come a gold medal. 

The biggest change is the addition of a flat-glass tinting competition, which will take place during the judging of the Auto Glass Tint-Off. The Flat Glass Tint-Off will be run similarly to the Auto Glass Tint-Off, and offers prizes of $2,000 and a gold medal to the first place finisher.

A certificate of participation will be distributed to all contestants of both Tint-Off competitions. 

Getting There
The 2005 Tint-Off has a new format that is designed to ensure that elite tinters from around the world have the opportunity to compete against one another. So, if you tint professionally, you may be asking, “how do I qualify?” Window Film magazine, a co-sponsor of the event, has created Tint-Off kits. For a nominal fee, distributors will be given these kits in addition to a variety of other items to help them host local tint-off competitions. Included in the kits are marketing materials encompassing ad slicks, flyers, and ads to send to local newspapers. Window Film magazine encourages distributors to send the winners of their local competitions to represent them at the IWFE. Distributors will be allowed to send up to three competitors to the competition in Orlando. Distributors who purchase a Tint-Off kit will also receive a two-night stay at the host hotel to use for their entrants or at their discretion. Also, new this year, the distributors will have a much more active role in the tint-off and will be called upon to introduce their contetstants and crown the winner. Additonally, the entry fee will include a table top display for distrubutors to place materials in support of their entrants. 

For those who are less inclined to compete but wish to takeadvantage of the resources offered by the conference, it would be well advised to register early. International Window Film Association members who register before February 15, 2005, can attend for free; the fee for non-IWFA members who register before that date is $89. IWFA members who register onsite pay $89, while non-IWFA members will see the price rise to $129 onsite, if they don’t pre-register.

Earn Your Ears
Orlando in February. How much better can that be? You’re not dealing with the family vacationers and the college kids are still in school, so there shouldn’t be a spring-break crowd. If you’re interested in attending the IWFE (and possibly picking up a set of Mickey Ears at Disney World while you’re at it) or hosting a local tint-off, contact Window Film magazine. 

Schedule at a Glance*

Friday, February 25
Spring Glass Show 3-6 p.m.
Saturday, February 26
Spring Glass Show 12-3 p.m.
Afternoon seminars
Welcome Reception
Sunday, February 27
Auto Tint-Off
Flat Glass Tint-Off
Tint-Off Awards Ceremony
Monday, February 28
Morning seminars
*schedule subject to change


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