Volume 10, Issue 6 - November/December 2006

Vegas Holiday
SEMA Show Returns to the Entertainment Capital of the World
by Penny Stacey

Throughout each year, there are certain events on which we can depend—Christmas, Thanksgiving, Memorial Day, Labor Day, Halloween, just to name a few. In the aftermarket automotive industry, though—there’s one more. It’s the SEMA Show, and it happens every year at approximately the same time in a city we all know and some of us love—Las Vegas.

This year, the SEMA Show is coming to Las Vegas October 31 through November 3. The mammoth event will be held in the Las Vegas Convention Center—where you can depend on one other thing, if you plan to attend: you had better wear your walking shoes (see sidebar on page 20).

Among the two million square feet of exhibits that will be on display this year, in the Restyling and Accessories Section of the show a number of suppliers to the window film industry—including both film manufacturers and tool suppliers—will be on-hand to show off their latest product additions.

Read on to see what some of these exhibitors will have on display as you plan your route around the show floor. Also, be sure to stop by booth #11756 and say hello to the staff of Window Film magazine.

Booths #11330 & #12434
Bam! Bekaert Takes Products up a Notch
Bekaert Specialty Films of Clearwater, Fla., will be debuting its latest film additions, Solar Gard Supreme and Solar Gard Ultra Performance, at the show. Bekaert says both films provide consumers with exceptional solar control, ultraviolet light protection, color stability and a lifetime warranty, with finishes ranging from the traditionally darkened tint to a clear, transparent appearance.

“The new Solar Gard window films are for individuals who want to improve their driving climate, and who seek protection from the damaging effects of the sun on their skin and interior cabin space,” said Peter Lovasz, product market manager. “Consumers now have options that were not possible just a year ago. Ultra Performance is the direct result of state-of-the-art technology, making a virtually colorless film with all the solar control benefits of a dark-tinted or reflective product.”

According to the company, the Ultra Performance Film is a clear film that provides 75 percent visible light transmittance, up to 47 percent total solar energy rejection and is suitable for installation on factory-tinted glass.

Solar Gard Supreme is designed to complement factory-tinted windows and is a good option for consumers looking for the look of traditionally tinted windows, according to the company. The film comes in visible light transmission levels of 8, 15, 28 and 40 percent and rejects up to 42 percent solar energy. Likewise, the company says the film is designed to resist fading caused by the sun.

Booth #11816
CPFilms Has Easy “AXCESS”
Martinsville, Va.-based CPFilms Inc. is launching a new high-performance film, AXCESS. According to the company, the film is engineered to work effectively with automotive electronics and has an attractive charcoal appearance and is heat-formed easily.

In addition to this new film, CPFilms will also be demonstrating use of its LLUMAR Precision Cut computerized cutting system and its Urethane Paint Protection system.

Booth #11850
Hot, Hot, Hot … Charcoal
St. Petersburg, Fla.-based Film Technologies International Inc. (FTI) will be introducing its new PerformX Charcoal color series. The Charcoal film is available in six shades, 5 percent, 15 percent, 20 percent, 30 percent, 35 percent and 50 percent, to meet a range of legislative requirements. According to FTI, the new film line should be particularly popular with installers due to its shrink characteristics and ease of application.

The entire PerformX line, which includes Slate and Bronze, in addition to the new Charcoal, utilizes FTI’s proprietary advanced, color-stabilizing technology, according to the company.

Booth #11642
IRISFILM Offers Tools and Film Alike

Taiwan-based IRISFILM Corp. plans to have on display its entire line of films at SEMA. This includes its 1-ply/2-ply glue coating films, metallized films, IR films, nano films, supreme clear nano films, safety and security films, top-tint sun strips, 2-tone gradation films, decorative PET films, decorative PVC films and laser films. In addition, the company offers tools for the window film installer, which it will also have on display.

Booth #11866
Get Online with Johnson
Johnson Window Films of Carson, Calif., will feature two of its automotive films at the show—Greystone, which is designed to be a long-lasting dyed film that shrinks easily, and Flash, a series of colored reflective films designed for the automotive audio tuner market.

In addition, the company plans to focus on its recently launched website, the Johnson Window Films Online Resource Center, which the company says was designed to suit its dealers needs. The website contains more than 250 pages of information, including installation techniques, product portfolios, window film facts and marketing and sales aids. The site also contains the “JWF Online Store,” from which Johnson customers can order film products, installation tools, sales materials and other related products.

Booth #11760
Movin’ On Up
Performance Tools of Dublin, Ohio, has upgraded its SEMA booth this year to a 20x20 display. The company plans to launch several new tools in its new and improved booth, including the Quickfoot, Platinum Easy Reach and Jumbo Yellow Teflon from NWI. According to Performance, this line of NWI tools is designed to help an installer complete a professional job while also saving time. 

Likewise, the company will be displaying Olfa’s new knife, the XA-1, a part of the new X Design Series. The knife is designed to help an installer avoid the carpel tunnel pain which Performance says is associated with standard knives.

Booth #12540
Poya-Tech Has it All
Poya-Tech Co. Ltd. will travel from Taiwan to display its range of products at the SEMA Show. The company provides a wide variety of solar, automotive window films that it says provide heat insulation and sunlight blockage. In addition, Poya-Tech says its films protect vehicle windows from scratching and shattering. 

The company’s product lines range from standard scratch-resistant films, high-performance SRC Films (for windshields, sidelites and building windows) and glue-coated films to two-tone/top-tinted films and reflective and metallic films. Poya-Tech also is able to provide customized film to customers.

Booth #11616
Marko Tack Offers Range of Solux Films
Singapore-based Marko Tack Pte. Ltd. will offer a range of its Solux films at the show. These include its high-clarity Nano series, windshield clear high heat rejection films, color stable Nano-particle color films, 2-tone gradation, alloy heavy metal heat rejection film, assorted decorative patterned films, conventional metallized reflective-color films and anti-scratch color films.

Booth #11630
Protectgard Comes to Vegas
Miami-based Protectgard Corp. will display its improved version of the High-Performance series of automotive films. Also on display will be the company’s series of Premium-performance all-metal films. According to the company, it will also be introducing its heat rejection films.

Handy Tips for a Successful SEMA Show (for a First-Time Attendee)

For those of you who have attended the infamous SEMA Show before, the tips below may be old hat to you. Following are a few tips, though, for first-time attendees that may come in handy upon arrival at the show.

  • Be sure to wear your walking shoes. The SEMA Show is spread out over 2 million square feet of exhibitor space. While most of the window film companies are located in the same section of the convention center, if you decide to branch out and see any of the other innovative automotive products that SEMA has to offer (such as wheels, rims or hot rod alley), any type of comfortable walking shoe will help you make the most of the show.
  • Carry snacks and water. The Las Vegas Convention Center tends to be a little pricey when it’s time to eat and extremely crowded during peak hours; unfortunately, there’s not much else in walking distance (with the exception of some food stands you might outside), so if you haven’t brought a snack or water bottle, you may be left to fend for yourself in the snack bar throughout the long show hours, 9 a.m. to 5 p.m. (4 p.m. on Friday). 
  • Make a plan. Plan what booths you’re going to visit when; track your course carefully, so you don’t expend unnecessary energy walking back and forth through the convention center (and between the convention center’s two halls).
  • Carry a bag of some sort. You’re going to be picking up lots of informative product information, so be sure to have some type of bag to put it in, along with a spot for business cards.
  • Be sure to stop by and say hello. We at Window Film magazine want to meet you; please stop by and say hello. We’ll be in booth #11756. In addition, our sister publication, AGRR magazine, will be in town as well at the Auto Glass Expo @ NACE at the Mandalay Bay Convention Center at Booth #W1347. The NACE Show runs November 2-4, 2006. In addition, in conjunction with the Auto Glass Expo @ NACE, AGRR magazine is co-sponsoring the Auto Glass Technician Olympics (AGTO) with the Independent Glass Association. The AGTO will run November 1-3 at the Mandalay Bay Convention Center.

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No reproduction of any type without expressed written permission.